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Marketing jobs

88,067 marketing jobs

3 weeks ago

Director, Connections & Media

The Coca-Cola Company

Atlanta, GA (Unknown)Full time$169K/yr – $200K/yr

3 weeks ago

Event Marketing Manager

Momentive Software

USA (Remote)Full time

3 weeks ago

External Communications Specialist

Kansas City Hospice & Palliative Care

Kansas City, MO (Unknown)Full time

3 weeks ago

Marketing Specialist

Houston Methodist

Houston, TX (Unknown)Full time

3 weeks ago

Senior Marketing Data Scientist

EXL Service

San Francisco, CA (Hybrid)Full time$130K/yr – $145K/yr

3 weeks ago

Content Intern

Nationwide Children's Hospital

Columbus, OH (Unknown)Full time

3 weeks ago

Senior Product Marketing Manager

Momentive Software

USA (Remote)Full time

3 weeks ago

eCommerce Platform and Content Enablement Manager

Holland America Line

Seattle, WA (Hybrid)Full time$88K/yr – $119K/yr

3 weeks ago

VP Marketing and Communications

Self-Help

Durham, NC (Unknown)Full time

3 weeks ago

Regional Integrated Marketing Manager

Lennar

Englewood, CO (Unknown)Full time$96K/yr – $120K/yr

3 weeks ago

Analyst-Digital Brand Advocate

Lowe's Home Improvement

Mooresville, NC (Unknown)Full time$62K/yr – $103K/yr

3 weeks ago

SEO Manager (HR Title: SEO Strategist III)

Southern Methodist University

Dallas, TX (Unknown)Full time

3 weeks ago

Specialist, Global Alumni Network

Bain & Company

Atlanta, GA (Unknown)Full time$64K/yr – $88K/yr

3 weeks ago

Database Marketing Analyst

Hard Rock International

Davie, FL (Unknown)Full time

3 weeks ago

Digital Marketing & Content Manager- Defense

Blue Yonder

Dallas, TX (Remote)Full time$79K/yr – $115K/yr

3 weeks ago

Sr. Manager, Website Personalization and Optimization

Thomson Reuters

Eagan, MN (Hybrid)Full time$100K/yr – $186K/yr

3 weeks ago

Social Media Manager

Cambia Health Solutions

Salt Lake City, UT (Hybrid)Full time$91K/yr – $155K/yr

3 weeks ago

Marketing Specialist II

SchoolsFirst Federal Credit Union

Tustin, CA (Hybrid)Full time$78K/yr – $118K/yr

3 weeks ago

Entry Level Marketing Coordinator

One new creation

Houston, TX (Unknown)Full time

3 weeks ago

Marketing Manager, Pathology

Caris Life Sciences

USA (Unknown)Full time

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10,000+ jobs

Director, Connections & Media

The Coca-Cola Company

Atlanta, GA (Unknown)

$169K/yr - $200K/yrIn-houseFull-timeDirector/executive

3 weeks ago

Event Marketing Manager

Momentive Software

USA (Remote)

In-houseFull-timeMid level3+ years exp.

3 weeks ago

External Communications Specialist

Kansas City Hospice & Palliative Care

Kansas City, MO (Unknown)

In-houseFull-timeMid level3+ years exp.

3 weeks ago

Marketing Specialist

Houston Methodist

Houston, TX (Unknown)

In-houseFull-timeMid level4+ years exp.

3 weeks ago

Senior Marketing Data Scientist

EXL Service

San Francisco, CA (Hybrid)

$130K/yr - $145K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Content Intern

Nationwide Children's Hospital

Columbus, OH (Unknown)

In-houseFull-timeIntern/new grad

3 weeks ago

Senior Product Marketing Manager

Momentive Software

USA (Remote)

$119K/yr - $169K/yr (Est.)In-houseFull-timeSenior level5+ years exp.

3 weeks ago

eCommerce Platform and Content Enablement Manager

Holland America Line

Seattle, WA (Hybrid)

$88K/yr - $119K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

VP Marketing and Communications

Self-Help

Durham, NC (Unknown)

In-houseFull-timeSenior level8+ years exp.

3 weeks ago

Regional Integrated Marketing Manager

Lennar

Englewood, CO (Unknown)

$96K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Analyst-Digital Brand Advocate

Lowe's Home Improvement

Mooresville, NC (Unknown)

$62K/yr - $103K/yrIn-houseFull-timeMid level2+ years exp.

3 weeks ago

SEO Manager (HR Title: SEO Strategist III)

Southern Methodist University

Dallas, TX (Unknown)

In-houseFull-timeSenior level5+ years exp.

3 weeks ago

Specialist, Global Alumni Network

Bain & Company

Atlanta, GA (Unknown)

$64K/yr - $88K/yrIn-houseFull-timeMid level4+ years exp.

3 weeks ago

Database Marketing Analyst

Hard Rock International

Davie, FL (Unknown)

In-houseFull-timeMid level

3 weeks ago

Digital Marketing & Content Manager- Defense

Blue Yonder

Dallas, TX (Remote)

$79K/yr - $115K/yrIn-houseFull-timeMid level7+ years exp.

3 weeks ago

Sr. Manager, Website Personalization and Optimization

Thomson Reuters

Eagan, MN (Hybrid)

$100K/yr - $186K/yrIn-houseFull-timeSenior level8+ years exp.

3 weeks ago

Social Media Manager

Cambia Health Solutions

Salt Lake City, UT (Hybrid)

$91K/yr - $155K/yrIn-houseFull-timeMid level8+ years exp.

3 weeks ago

Marketing Specialist II

SchoolsFirst Federal Credit Union

Tustin, CA (Hybrid)

$78K/yr - $118K/yrIn-houseFull-timeMid level3+ years exp.

3 weeks ago

Entry Level Marketing Coordinator

One new creation

Houston, TX (Unknown)

In-houseFull-timeIntern/new grad

3 weeks ago

Marketing Manager, Pathology

Caris Life Sciences

USA (Unknown)

$78K/yr - $103K/yr (Est.)In-houseFull-timeMid level3+ years exp.

3 weeks ago

The Coca-Cola Company

Director, Connections & Media

Atlanta, GA (Unknown)

$169K/yr – $200K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Job Summary

Own end-to-end omni-channel media strategy and data-driven audience planning, ensuring measurement and analytics are embedded in every initiative. Serve as the primary bridge across Brand Marketing, Creative, Analytics, and agency partners to optimize performance, ROI, and cross-functional collaboration.

Lead strategy, governance, and budget allocation for media across paid, owned, earned, and partner ecosystems.
Collaborate with analytics, data science, and agency teams to translate insights into actionable plans and optimization.

Job Description

Responsibilities

Holistic Media Investment, Strategy & Planning: Lead the development of holistic omni-channel media strategies that align with brand marketing objectives and commercial goals. Be the internal team’s “go-to” for all connection and media planning questions and deliverables. Ensure each plan is audience-centric and platform-specific, building best-in-class connection plans across paid, earned and owned channels. Work with connections team to balance upper-funnel brand-building tactics with lower-funnel commerce and conversion-driving tactics in a cohesive plan. Develop and execute the strategic approach of media budget allocation and channel mix recommendations, guided by data and past performance. Direct negotiations, including emerging areas like shoppable media working closely with media agencies and new vendors to secure optimal deals and value-added opportunities.
Data-Driven Audience Planning & Insights: Leverage business and consumer data to inform smarter media planning and audience targeting. Work with Analytics and Data Science teams to interpret customer insights, purchase behavior, and segmentation studies, shaping audience strategies that pinpoint who we should engage, when, and on which platforms. Apply advanced analytics (such as look-alike modeling, propensity scoring, or using our first-party data and unified data platform) to refine targeting and personalize messaging across media channels. Ensure media plans are built on clear data-driven insights and use these insights to brief agencies on targeting parameters.
Measurement & Analytics Integration: Embed measurement and analytics into every media initiative to track performance and inform optimization. Partner with the Marketing Analytics/Insights team to utilize tools like marketing mix modeling (MMM), multi-touch attribution, brand lift studies, and competitive spend analysis, in order to gauge program impact across revenue, brand equity, and shopper engagement.
Set clear KPIs and success metrics for each campaign upfront (e.g., ROAS, incremental sales lift, brand health metrics) and ensure the appropriate tracking is in place. Continuously monitor in-flight media performance and adjust tactics or spend as needed to maximize ROI and yield.
Post-campaign, lead rigorous analyses and post-mortems – assessing results versus targets, understanding drivers of success or shortfall, and extracting learnings. Incorporate learnings into future planning cycles, creating a continuous improvement loop. If a campaign under-delivers, pinpoint whether it was strategy, creative, or execution, and recommend data-backed adjustments moving forward.
Cross-Functional Partnership: Serve as the primary bridge between the media function and other teams (Brand Marketing, Creative, Social/Digital, Commercial/Shopper Marketing, etc.) to ensure media strategies are fully integrated into broader marketing plans. Participate in brand and campaign planning meetings to represent media opportunities and constraints, helping shape briefs and creative ideas that will work across different channels. Translate business objectives and marketing priorities into actionable media briefs for the team and agencies . Communicate complex media concepts and consumer behavior trends in simple, actionable terms for non-media stakeholders, so everyone understands the “why” behind the media plan. Maintain a tight feedback loop during campaign execution: update cross-functional partners on media performance and optimizations and ensure any changes in business context are quickly reflected in media activities.
Agency & Partner Management: Manage day-to-day execution through agency partners, ensuring campaigns launch on time and deliver against KPIs.
Oversee relationships with external media agencies and media platform partners to ensure executional excellence and accountability. Provide clear direction to agency teams (e.g., briefing them on strategy, target outcomes, and guidelines), and maintain regular check-ins to monitor progress and address issues. Hold agencies to high standards in media planning rigor, creativity in approach, and operational efficiency. Facilitate collaboration between the agency and internal creative/content teams so that media and creative work in tandem (e.g., ensuring ad formats and content are optimized for each platform).
Innovation in Media Activation: Bring a culture of innovation in how we plan and execute media. Constantly scout and evaluate emerging media platforms, technologies, and partnership opportunities that could give our brands a competitive edge (for example, new social media formats, advanced programmatic solutions, or interactive commerce integrations, agentic/autonomous buying). Champion the testing and adoption of AI-powered tools for media targeting and optimization. Push boundaries and ensure that Coca-Cola NAOU remains a leader in omni-channel media and doesn’t just follow industry best practices but helps define them.
Team Engagement: Encourage a culture of collaboration, agility, and continuous learning across the team and with IAT partners. Consistently enable knowledge-sharing sessions on new media trends or post-campaign learnings. Lead by example in embodying the company’s leadership behaviors and values, and recognize and celebrate team successes to maintain high engagement and morale.

Requirements

Education: Bachelor's degree in, Communications, marketing or a related field required.
Media: 10+ years of deep expertise in omni-channel media planning and activation, including traditional advertising (TV, radio, OOH, print), digital and social media, and retail/commerce media. Proven track record of translating marketing objectives into effective media strategies and delivering measurable results at scale.
Audience Planning: Skilled in audience strategy and media targeting techniques (e.g., programmatic buying, look-alike targeting, contextual targeting) to reach the right consumers. Up-to-date on current media landscape trends and able to quickly assess their relevance to our business.
Data & Analytics Savvy: Solid understanding of marketing analytics, measurement techniques, and the use of data to drive decisions. Experience leveraging consumer data and MarTech/AdTech (DMPs, DSPs, CDPs) to inform media planning and personalization.
Innovation: Prior experience driving or contributing to a transformation in media approach (e.g., integrating new channels, building a data-driven planning process, or leading a major agency transition) is highly valuable.
Communication and Storytelling: Excellent communication skills, both written and verbal. Capable of articulating media strategies and results in a clear, compelling manner to senior leadership and non-media audiences simplifying technical concepts without losing meaning. Strong storyteller when it comes to showcasing how media efforts tie to business outcomes, instilling confidence and understanding in stakeholders.
Project Management: Outstanding project management and organizational skills, with the ability to manage multiple campaigns and deadlines concurrently. Comfortable in a fast-paced environment, with a hands-on, solution-oriented approach to addressing challenges and opportunities.
Agency management: Experience leading and managing agency partners. Push and Ensure effective and efficient go-to-market approach and drive agency ways of working to drive seamless and integrated planning.

Preferred

Executive Presence
Strategic thinking
strategy development
marketing expertise
knowledge of current brand and consumer marketing trends
experience in media core function and knowledge of all forms of media buying

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA

50K employees (5,207 in marketing)

www.coca-colacompany.com

81% recommend to a friend

88% CEO approval

Salaries

Posted range

$169K/yr – $200K/yr

Taken straight from the job posting.

See all The Coca-Cola Company salaries

Marketing Team

Marketing Team Size

4,680 (9% of company)

Median Career Experience

19 years

Median Tenure

9.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Manuel "Manolo" Arroyo

Executive Vice President & Global Chief Marketing Officer

At the company for 31 years

Stacy Jackson

Vice President, Marketing Coca-Cola Trademark, North America

At the company for 11 years 2 months

Katie Baillie Miller

Global Vice President Marketing, CCL & PACS Intelligence Services

At the company for 27 years 3 months

Hamza Ahmed

Global Vice President Marketing - Sparkling Portfolio

At the company for 13 years 4 months

Traffic Signals

Monthly Visitors

803.8K

Traffic Source Mix

47.3%

Direct

36.6%

Referral

9.9%

Social

5.1%

Paid

0.8%

Headcount Trend

Current headcount: ~50.3K

Recent News

Coca-Cola taps COO Henrique Braun to replace James Quincey as CEO in 2026

Dec 10, 2025 • cnbc.com

The Coca-Cola Company Announces CEO Succession Plan; Chief Operating Officer Henrique Braun to Succeed James Quincey as CEO in 2026

Dec 10, 2025 • The Coca-Cola Company

The Coca‑Cola Company Kicks Off the Coca-Cola FC Academy, Aiming to Power Future Careers in Sports & Beyond

Dec 3, 2025 • The Coca-Cola Company

Links

www.coca-colacompany.com

X (Twitter)

Crunchbase

Responsibilities

Holistic Media Investment, Strategy & Planning: Lead the development of holistic omni-channel media strategies that align with brand marketing objectives and commercial goals. Be the internal team’s “go-to” for all connection and media planning questions and deliverables. Ensure each plan is audience-centric and platform-specific, building best-in-class connection plans across paid, earned and owned channels. Work with connections team to balance upper-funnel brand-building tactics with lower-funnel commerce and conversion-driving tactics in a cohesive plan. Develop and execute the strategic approach of media budget allocation and channel mix recommendations, guided by data and past performance. Direct negotiations, including emerging areas like shoppable media working closely with media agencies and new vendors to secure optimal deals and value-added opportunities.
Data-Driven Audience Planning & Insights: Leverage business and consumer data to inform smarter media planning and audience targeting. Work with Analytics and Data Science teams to interpret customer insights, purchase behavior, and segmentation studies, shaping audience strategies that pinpoint who we should engage, when, and on which platforms. Apply advanced analytics (such as look-alike modeling, propensity scoring, or using our first-party data and unified data platform) to refine targeting and personalize messaging across media channels. Ensure media plans are built on clear data-driven insights and use these insights to brief agencies on targeting parameters.
Measurement & Analytics Integration: Embed measurement and analytics into every media initiative to track performance and inform optimization. Partner with the Marketing Analytics/Insights team to utilize tools like marketing mix modeling (MMM), multi-touch attribution, brand lift studies, and competitive spend analysis, in order to gauge program impact across revenue, brand equity, and shopper engagement.
Set clear KPIs and success metrics for each campaign upfront (e.g., ROAS, incremental sales lift, brand health metrics) and ensure the appropriate tracking is in place. Continuously monitor in-flight media performance and adjust tactics or spend as needed to maximize ROI and yield.
Post-campaign, lead rigorous analyses and post-mortems – assessing results versus targets, understanding drivers of success or shortfall, and extracting learnings. Incorporate learnings into future planning cycles, creating a continuous improvement loop. If a campaign under-delivers, pinpoint whether it was strategy, creative, or execution, and recommend data-backed adjustments moving forward.
Cross-Functional Partnership: Serve as the primary bridge between the media function and other teams (Brand Marketing, Creative, Social/Digital, Commercial/Shopper Marketing, etc.) to ensure media strategies are fully integrated into broader marketing plans. Participate in brand and campaign planning meetings to represent media opportunities and constraints, helping shape briefs and creative ideas that will work across different channels. Translate business objectives and marketing priorities into actionable media briefs for the team and agencies . Communicate complex media concepts and consumer behavior trends in simple, actionable terms for non-media stakeholders, so everyone understands the “why” behind the media plan. Maintain a tight feedback loop during campaign execution: update cross-functional partners on media performance and optimizations and ensure any changes in business context are quickly reflected in media activities.
Agency & Partner Management: Manage day-to-day execution through agency partners, ensuring campaigns launch on time and deliver against KPIs.
Oversee relationships with external media agencies and media platform partners to ensure executional excellence and accountability. Provide clear direction to agency teams (e.g., briefing them on strategy, target outcomes, and guidelines), and maintain regular check-ins to monitor progress and address issues. Hold agencies to high standards in media planning rigor, creativity in approach, and operational efficiency. Facilitate collaboration between the agency and internal creative/content teams so that media and creative work in tandem (e.g., ensuring ad formats and content are optimized for each platform).
Innovation in Media Activation: Bring a culture of innovation in how we plan and execute media. Constantly scout and evaluate emerging media platforms, technologies, and partnership opportunities that could give our brands a competitive edge (for example, new social media formats, advanced programmatic solutions, or interactive commerce integrations, agentic/autonomous buying). Champion the testing and adoption of AI-powered tools for media targeting and optimization. Push boundaries and ensure that Coca-Cola NAOU remains a leader in omni-channel media and doesn’t just follow industry best practices but helps define them.
Team Engagement: Encourage a culture of collaboration, agility, and continuous learning across the team and with IAT partners. Consistently enable knowledge-sharing sessions on new media trends or post-campaign learnings. Lead by example in embodying the company’s leadership behaviors and values, and recognize and celebrate team successes to maintain high engagement and morale.

Requirements

Education: Bachelor's degree in, Communications, marketing or a related field required.
Media: 10+ years of deep expertise in omni-channel media planning and activation, including traditional advertising (TV, radio, OOH, print), digital and social media, and retail/commerce media. Proven track record of translating marketing objectives into effective media strategies and delivering measurable results at scale.
Audience Planning: Skilled in audience strategy and media targeting techniques (e.g., programmatic buying, look-alike targeting, contextual targeting) to reach the right consumers. Up-to-date on current media landscape trends and able to quickly assess their relevance to our business.
Data & Analytics Savvy: Solid understanding of marketing analytics, measurement techniques, and the use of data to drive decisions. Experience leveraging consumer data and MarTech/AdTech (DMPs, DSPs, CDPs) to inform media planning and personalization.
Innovation: Prior experience driving or contributing to a transformation in media approach (e.g., integrating new channels, building a data-driven planning process, or leading a major agency transition) is highly valuable.
Communication and Storytelling: Excellent communication skills, both written and verbal. Capable of articulating media strategies and results in a clear, compelling manner to senior leadership and non-media audiences simplifying technical concepts without losing meaning. Strong storyteller when it comes to showcasing how media efforts tie to business outcomes, instilling confidence and understanding in stakeholders.
Project Management: Outstanding project management and organizational skills, with the ability to manage multiple campaigns and deadlines concurrently. Comfortable in a fast-paced environment, with a hands-on, solution-oriented approach to addressing challenges and opportunities.
Agency management: Experience leading and managing agency partners. Push and Ensure effective and efficient go-to-market approach and drive agency ways of working to drive seamless and integrated planning.

Preferred

Executive Presence
Strategic thinking
strategy development
marketing expertise
knowledge of current brand and consumer marketing trends
experience in media core function and knowledge of all forms of media buying