Responsibilities

• the Marketing Specialist position is responsible for partnering with and supporting marketing management in driving preference and volume for assigned programs/service lines and maximizing the impact of assigned sponsorships.
• This client-facing role fosters positive relationships with hospital stakeholders, physicians and vendors as assigned and contributes to the development, implementation, measurement, and optimization of marketing/sponsorship plans.
• The Marketing Specialist contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.
• Fosters and maintains positive relationships with clients, marketing stakeholders, sponsored organizations and vendors.
• Demonstrates leadership in meetings and actively participates and provides meaningful contributions that drive decision-making. Clearly identifies next steps.
• Contributes to the education of stakeholders related to strategic marketing initiatives that support the organization.
• Promotes a positive work environment and contributes to a dynamic team focused work environment that actively helps one another to achieve optimal department and organizational goals.
• Contributes to development of plans, campaigns, creative kickoffs, and event strategy. Implements and measures defined key performance indicators (KPI) performance and forms insights under guidance of manager.
• Effectively manages projects with vendors, creative teams with clear communication, timely delivery of assets. Fulfills sponsorship elements to deliver against brand objectives and drive results.
• Collaborates with writers, designers to develop content for web, collateral, blog and newsletter articles, advertising and press releases as assigned.

Requirements

• Bachelor’s degree in Business, Marketing, Communications or related field
• Four years experience related to Marketing and Communications
• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Demonstrates professional growth and shows initiative and authority in conversations
• Ability to work under pressure and balance many competing priorities and deadlines
• Positive and supportive attitude and demeanor
• Ability to multi-task and work in an organized manner
• Ability to uphold confidential and sensitive information