Responsibilities

• Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap
• Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization—establishing what personalization maturity means for TR in a B2B context
• Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture
• Articulate the business case and ROI potential of personalization investments, translating technical capabilities into business outcomes across different customer journeys (awareness, consideration, purchase, retention, support)
• Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication (Senior Director handles organizational positioning; you provide the domain expertise and operational clarity)
• Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working that allow the organization to move from pilot to scale
• Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders, defining specific use cases, sequencing, dependencies, and resource requirements
• Translate business requirements into technical specifications with particular attention to data strategy and instrumentation: work closely with Adobe experts (Target, Audience Manager, Experience Platform), WebOps, and CDP teams to understand technology constraints, data flow, and ensure proper analytical tagging that supports both optimization objectives and measurement integrity
• Drive continuous testing and learning around personalization approaches—partner with the Senior Manager of Optimization on how to test and validate new personalization strategies
• Own the learning engine—create documentation, maintain learning repositories, and produce artifacts that increase organizational knowledge about personalization & optimization successes, learnings, and best practices

Requirements

• 8-10+ years in digital marketing, web personalization, optimization, or related roles
• 5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target
• 3+ years managing and developing teams, including coaching across different experience levels
• Track record of successfully building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs
• Experience translating personalization strategy into operational roadmaps and delivering against them
• Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms, such as: Adobe Target (decisioning engine), Adobe Audience Manager (audience segmentation and activation), Adobe Analytics (measurement and insight), and Adobe Experience Manager
• Experience with A/B testing and experimentation methodologies
• Deep understanding of how to segment audiences, build and activate audience segments, configure targeting rules, and measure personalization impact across digital properties
• Understanding of data strategy, data governance, and audience activation platforms
• Success working in complex, matrixed organizations and influencing across reporting lines without direct authority

Preferred

• Familiarity with marketing automation platforms and email personalization
• Background in web development, statistics, or analytics
• Experience presenting to executive leadership
• Proven track record of developing high-performing teams
• Experience using AI to advance personalization capabilities.
• Personal Qualities: Intellectually curious and committed to continuous learning; Comfortable with ambiguity and changing priorities; Results-oriented and metric-driven; Collaborative, able to synthesize differing opinions into actionable directions; Energetic and forward-thinking about emerging personalization technologies and approaches

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.