Analyst-Digital Brand Advocate

Mooresville, NC (Unknown)

$62K/yr – $103K/yrMid Level2+ years expFull time

Posted 10 days ago

Job Summary

Own and optimize the online experience for assigned brand(s) by analyzing KPIs, collaborating with merchants and suppliers, and driving conversion through content, assortment, and cross-sell/up-sell strategies.

  • Analyze KPIs to identify opportunities
  • Coordinate with suppliers and merchants to execute plans

Job Description

Responsibilities

  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
  • Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build presentations with suppliers and merchants to support strategic plans and analyze execution
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Create project plans and align with merchandising and supplier to drive execution

Requirements

  • Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience

Preferred

  • Experience in vendor management systems, digital marketing, ecommerce and merchandising

Benefits

  • 401k with up to 4.25% match
  • Discounted Employee Stock Purchase Plan (15% discount of strike price)
  • Tuition-Free Education
  • 10-week Maternity/Parental Leave
  • 10% Associate Discount
  • For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Salaries

Posted range

$62K/yr – $103K/yr

Taken straight from the job posting.

See all Lowe's Home Improvement salaries

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
7

Headcount Trend

Current headcount: ~3.1K

Recent News

Analyst-Digital Brand Advocate

Lowe's Home Improvement · Mooresville, NC · Unknown