Responsibilities

• Develop and execute account-based marketing strategies tailored to the specific needs of high-value corporate accounts.
• Partner with our internal Precision Medicine Initiative team to better understand their business objectives, challenges and long-term goals.
• Align all marketing initiatives with sales goals to directly support the sales pipeline and revenue targets for key accounts.
• Collaborate with local commercial teams to drive the uptake of product offerings within the corporate account portfolio.
• Contribute to defining and achieving key growth targets (volume, revenue) for the product line and partnership with sales and leadership.
• Create custom marketing content such as case studies, presentations, white papers, webinars to address the specific needs of clients.
• Produce targeted sales enablement tools - including customized sales decks, one-pagers, brochures and battle - to help account teams deliver tailored messaging.
• Manage internal and external communications to ensure consistent messaging and branding across all materials.
• Design and implement multi-channel campaigns that are highly targeted to key accounts and stakeholders.
• Track and analyze marketing campaign effectiveness, product adoption metrics, and market feedback to inform continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of experience in marketing within the life sciences industry, with at least 1-2 years in oncology diagnostics or molecular testing.
• Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
• Exceptional project management, cross-functional leadership, and communication skills.
• Proficiency in Microsoft Office Suite, specifically Word, Excel, Outlook, and a general understanding of business-related internet tools.

Preferred

• Pathology marketing experience preferred.