Full-Stack Performance Marketer

Ferndale, MI (Remote)

$180K/yr – $200K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end paid acquisition and funnel optimization for a high-ticket coaching program, balancing Meta and Google ad spend with creative testing, landing pages, and email sequences to drive qualified ROAS and reduce CAC.

  • Own multi-channel ad operations: Meta and Google campaigns, weekly production cycle, and budget optimization.
  • Build and scale full funnels from landing pages to webinars to sales sequences, with full attribution and testing plan.
  • Collaborate with design and video to brief creatives, approve assets, and document winning funnels for repeatable growth.

Job Description

Responsibilities

  • Build and launch high-converting Meta Ads campaigns (Facebook, Instagram, TikTok Shop)
  • Create and optimize Google Ads campaigns (Search, YouTube, Performance Max, Display)
  • Own the weekly ad production cycle: new ads created, launched, and tested every week
  • Proactively identify ad opportunities and improvements across channels
  • Manage performance dashboard tracking ROAS, CPA, LTV, and attribution
  • Optimize budget allocation for maximum profitability
  • Build new sales funnels from scratch (landing pages to webinars to sales sequences to close)
  • Analyze full-funnel metrics and identify conversion bottlenecks
  • Continuously test and iterate to improve conversion rates and reduce CAC
  • Document winning funnels and scale what works

Requirements

  • ✓ 2+ years managing high-ROI campaigns for Meta Ads (DTC or SaaS preferred)
  • ✓ Proven experience scaling Google Ads (search and/or performance max)
  • ✓ Track record with high-ticket sales funnels or coaching programs
  • ✓ Deep understanding of funnel architecture and conversion optimization
  • ✓ Experience managing creative teams (designers, video editors)
  • ✓ Advanced pixel setup and audience creation across Meta and Google
  • ✓ Email marketing and copywriting expertise
  • ✓ Data-driven with analytics dashboards, UTM tracking, attribution knowledge
  • ✓ Portfolio/case studies showing 4+ figure ROAS campaigns
  • ✓ Relentless tester with weekly creative tests and continuous optimization

Preferred

  • - Facebook Conversions API (CAPI) experience
  • - Retention marketing and email automation workflow expertise
  • - Webinar funnels or live sales event experience
  • - Landing page builder proficiency (Leadpages, Instapage, GetResponse)
  • - TikTok Ads experience
  • - Video editing or creative production skills
  • - CRM and sales funnel software experience
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Aspire Artist Academy

Premier Artist Acceleration & Development Academy.

Founded in 2025
2 employees

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
21.9%
Direct
56.3%
Referral
6.9%
Social
13.4%
Paid
1.3%

Headcount Trend

Current headcount: ~4

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