Responsibilities

• Plan, develop, implement, and control marketing and communications strategies by liaising with various departments and personnel, as well as community partners and stakeholders.
• Serve as a visible point of contact for media outlets. Arrange for content experts to appear in person interviews while protecting the integrity of news stories. Maintain oversight of social media conversations that may impact the reputation of the city, its administration, and its elected officials.
• Responsible for creation and/or review of all press releases published by City Administration.
• Design and produce a full range of public relations products to deliver a consistent and cohesive message from City Administration.
• Be the gatekeeper of informational and promotional pieces from various sources throughout the city; be the overall voice of the city by editing and approving content before publishing.
• Draft, edit, and produce appropriate messages, stories, articles, graphics, and photographic images to deliver to a myriad of media content for public digest.
• Oversee, plan, and coordinate the production of newsletters, press releases, website pages, social media postings, event calendars, proposals, reports, posters, brochures, and various other special projects as assigned.
• Leverage expertise in copywriting, graphic design, photography, technology, trends, consumer patterns, public and employee relations, advertising, statistics and analysis, strategic planning, competitive strategies, team management, and presentation skills.
• Develop project scopes, set timelines and deadlines, and coordinate assignments with various internal divisions, the media, and the public to bring projects through the full production cycle.