Freelance Video Content Strategist

San Francisco, CA (Remote)

Salary Not AvailableMid Level3+ years expContract

Posted 2 months ago

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Job Summary

Drive YouTube content strategy and scripting for a behavioral health brand with end-to-end video production ownership.

  • Own YouTube content strategy and scripting, including briefs, scripts, and clip callouts.
  • Demonstrated SEO results and a portfolio of videos ranking for target queries.
  • Willingness to travel monthly to NYC, SF, or LA and coach on-camera talent.

Job Description

Responsibilities

  • Primary — YouTube content strategy & scripting (majority of scope)
  • Secondary — Channel management (YouTube primary, Instagram secondary)
  • Publishing & scheduling. Own the upload workflow: titles, descriptions, tags, cards, end screens, and scheduled publish times on YouTube. Coordinate corresponding Instagram Reels posts.
  • Performance reporting. Pull a monthly report from YouTube Studio covering views, watch time, click-through rate, and search traffic sources.
  • Channel health. Keep playlists organized, flag content that needs updating, and stay current on algorithm or policy changes that affect our content.
  • Deliverables (per video)
  • SEO-aligned briefs 4-5 (1 page: hook, angle, target query, viewer takeaway)
  • Full scripts with B-roll notes, on-screen text cues, and timing
  • Clip callouts in the script flagging Instagram and TikTok moments
  • Written editorial feedback on each cut delivered by the production team
  • Title, thumbnail direction, and metadata for publish
  • Published and scheduled on YouTube and Instagram per agreed cadence
  • Monthly
  • Performance report (YouTube Studio): views, watch time, CTR, search traffic sources, and a short "what to adjust" note

Requirements

  • 3+ years developing concepts and writing scripts for YouTube content (brand or creator side — please share examples)
  • Demonstrated SEO/discovery results — show us a video that ranks for its target query
  • Experience reviewing and giving feedback on video edits — you've been the editorial voice in a production workflow, not just a writer
  • Working knowledge of short-form repurposing; you&aposve built content that travels from long-form to vertical without a separate shoot
  • Hands-on experience managing a YouTube channel: upload workflow, metadata, scheduling, and YouTube Studio analytics
  • Comfort briefing or coaching non-professional on-camera talent (therapists, subject matter experts)
  • Be able to travel to one of these office locations (NYC, SF, or LA) once per month

Preferred

  • Experience in behavioral/mental health content. You understand why compliance-aware language matters
  • Comfortable owning an Instagram presence at a basic operational level (scheduling Reels, writing captions)
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Octave

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Octave’s mission is to create a new standard for mental health care that’s both accessible to people and sustainable for providers. By broadening pathways for care delivery, we can better serve our community and meet the growing need for mental health care. We partner with clients to develop personalized care plans to best suit the individual's needs. Grounded in science, Octave enables clients to experience profound change that is just as measurable as it is meaningful. We are growing quickly and seeking colleagues who are passionate about high-quality mental healthcare and ready to join our movement to make it more accessible. Learn more at https://findoctave.com/careers-overview

Founded in 2018
San Francisco, California, USA
587 employees (28 in marketing)
66% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
200K
Monthly Google Ads Budget
$395.2K
Traffic Source Mix
Search
38.7%
Direct
56.6%
Referral
3.4%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~587

Marketing Team

Marketing Team Size
14 (2% of company)
Median Career Experience
9 years
Median Tenure
2.4 years

Funding

Total Funding
$91M
Last Raise
$5M
Series Unknown, 2 years ago

Funding History

  • Feb 2024
    Series Unknown • $5M
  • Jun 2023
    Series C • $52M
  • May 2021
    Series B • $20M

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