Freelance Social Media Manager

Responsibilities

• Social media strategy and planning: Support the development and ongoing evolution of social media strategies for our clients, ensuring activity aligns with their wider brand, marketing and commercial objectives.
• Translate agreed strategies into clear content plans, themes, campaigns and channel activity.
• Content planning and ideation: Facilitate the generation of relevant content ideas in collaboration with clients and Studio North's internal team.
• Identify opportunities for topical and audience-relevant content while maintaining a clear connection to the overarching brand and social strategy.
• Help turn client knowledge, expertise, opinions, projects and business activity into content people will genuinely want to engage with.
• Develop clear, well-considered briefs for our internal creative team to produce social content across formats including static graphics, carousels, animation and video.
• Implement and publish approved content across our clients' social media channels using the agency's selected scheduling and publishing tools.
• Performance and optimisation: Produce clear client reports and recommendations that help us continually improve content strategy, channel performance and engagement.

Requirements

• A minimum of five years' experience in social media / content marketing role.
• Demonstrable experience working with B2B brands.
• A strong understanding of brand messaging and tone of voice, and the ability to translate these into relevant and engaging social content.
• Previous experience within a creative, brand, marketing or digital agency would be a distinct advantage.
• Experience in paid social media planning and campaign management would also be a strong advantage.
• Channel experience: LinkedIn, Meta and B2B social media, alongside broader understanding of major social platforms.
• Strong understanding of how brands communicate through social media – particularly within a B2B environment.
• Ability to think strategically but also comfortable with planning, briefing, publishing and reporting.