Freelance, Social Media Management

New York, USA (On-site)

Salary Not AvailableFreelance

Posted 3 months ago

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Job Description

Short title

Build brand communities on social media

Introduction

You live and breathe TikTok. Not as a user. As someone who understands why content travels, what makes a format feel native, and how to build a creator-driven presence that actually connects with an audience. As a Freelance Social Media Manager at Pulse Advertising, you support content strategy and execution for a growing brand account, working closely with our team on content planning, ideation, and platform-native storytelling. This is a part-time engagement, with clear potential to grow as the account scales. If you are a sharp, TikTok-first creator with strong instincts and the ability to move independently, we want to hear from you.

Your tasks

  • You develop and execute TikTok-first content strategies, defining platform-native formats, content pillars, and posting rhythms that build audience and drive engagement
  • You concept and produce content ideas that feel creator-led, trend-aware, and on-brand, contributing to both planning and hands-on execution
  • You monitor platform trends and algorithm shifts, proactively surfacing relevant opportunities and flagging what is gaining traction before it peaks
  • You collaborate closely with the internal team, contributing to briefings, content calendars, and performance reviews in a structured and reliable way
  • You track and report on content performance, translating data into clear observations and actionable recommendations for the account

Your skills

  • You bring 2+ years of hands-on social media experience with a clear TikTok focus, ideally from a content creator, agency, or brand-side background
  • You think in TikTok natively: you understand FYP mechanics, trend cycles, and the difference between content that converts and content that gets scrolled past
  • You are fluent in English at native or near-native level and communicate clearly and confidently in a professional context
  • You are comfortable working independently in a freelance setup, managing your own time, meeting deadlines, and staying proactive without close supervision
  • You actively use AI tools in your content workflow and are experienced with Canva, video editing tools, and social analytics platforms

Our Benefits

Your application

Pulse Advertising logo

Pulse Advertising

We make advertising meaningful by giving people a sense of belonging - and we do that through building communities on social media. That is why what we do matters.We work with multi-national consumer brands at the headquarter, regional, and local market level. We are uniquely positioned for them through our international setup, globalised team structure, and deep social media expertise.With 10 offices worldwide, we are proud to serve some of the world’s most valuable companies - including Apple, BMW Mini, BlackRock, Kering, American Express, Estée Lauder, and many more.We are proud partners of all major social media platforms and have received numerous awards and industry recognition for the impact and creativity of our work.

Founded in 2014
Hamburg, Hamburg, DEU
144 employees (74 in marketing)