Responsibilities

• Lead strategic copywriting and content strategy across digital ecosystems, campaigns, CRM programs, products, and customer journeys.
• Develop compelling, audience-centered messaging that translates brand and business objectives into meaningful experiences.
• Define and evolve voice, tone, editorial standards, messaging frameworks, naming systems, and content principles.
• Write and refine campaign concepts, headlines, body copy, UX/UI content, CRM communications, calls to action, and other customer-facing experiences.
• Prototype and iterate language directly within design environments, collaborating with UX/UI designers throughout the creative process.
• Partner with UX, UI, CX, CRM, strategy, data, technology, creative, and project management teams to create cohesive end-to-end experiences.
• Contribute copy and content thinking across both UX and UI workflows, bringing a strong understanding of user-centered design and the consumer journey.
• Create scalable, modular content systems that support consistency and efficient production across platforms and channels.
• Ensure content meets accessibility standards and is optimized for usability, engagement, and relevant search practices.
• Use AI tools to generate, test, synthesize, compare, and refine content concepts while applying strong editorial judgment and maintaining brand integrity.

Requirements

• 5–7+ years of professional copywriting, content design, content strategy, or closely related experience.
• Bachelor’s degree in journalism, communications, English, advertising, or a related discipline; master’s degree preferred.
• Demonstrated experience in an advertising agency, marketing communications, or experience-design environment; agency experience strongly preferred.
• Strong portfolio demonstrating exceptional copywriting, content strategy, UX/content design, campaign, and digital experience work.
• Experience developing content across campaigns, digital products, CRM, and multi-channel customer journeys.
• Proven ability to develop and manage voice, tone, editorial, messaging, and naming systems.
• Working knowledge of UX/UI design principles, user-centered design, responsive digital experiences, accessibility, and modern content practices.
• Experience working directly with designers and prototyping content within Figma or comparable design tools.
• CRM experience and an understanding of campaign management, customer journeys, optimization, and personalization.
• Healthcare and/or pharmaceutical client experience is highly desirable, including familiarity with regulated environments and complex stakeholder requirements.