Responsibilities

• Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
• Sharpen our search terms and audiences so our ads reach the right people
• Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
• Build and deploy email campaigns against the marketing calendar
• Monitor the shared inbox and handle responses and opt-outs
• Own email health and deliverability — sender reputation, list hygiene, and inbox placement
• Report on email metrics — opens, clicks, conversions, and engagement trends

Requirements

• 3-5 years of experience in paid/growth marketing or a similar analytical marketing role
• Hands-on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager
• Experience with HubSpot or another email service provider (ESP)
• Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics
• Solid copywriting instincts for ads and landing pages
• Detail-oriented and organized, with the ability to manage multiple campaigns at once
• Excellent written communication skills
• A start-up mentality — adaptable, collaborative, and comfortable with shifting priorities

Preferred

• Experience in financial services or fintech is a plus.

Benefits

• We’re an innovative, high-growth company with an exciting future ahead.
• At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee.
• Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale.
• As a company focused on helping people save for the future, we offer a competitive 401(k) plan.