Responsibilities

• Develop and present comprehensive social media strategies (Influencer and Paid) that align with business, marketing, audience, and community objectives.
• Lead the development of media plans (Paid, Influencer and both) to strategically meet specific campaign goals.
• Translate brand and performance objectives into media planning frameworks and tactical recommendations.
• Identify emerging social trends and platform capabilities, translating them into actionable, brand-right opportunities.
• Collaborate with additional teams to develop platform-native content strategies and briefs.
• Lead end-to-end influencer, creator, and ambassador programs, including sourcing, vetting, approvals, execution, optimization, and reporting.
• Oversee campaign architecture, including platform mix, flighting, budget allocation, and audience targeting.
• Ensure flawless execution by managing briefing, timelines, resources, and cross-functional workflows.
• Supervise the setup and documentation of campaigns, ensuring accuracy in media tools, IOs, and ad-tech implementation (tagging, brand safety, etc.).
• Maintain partnerships with key social media platforms and external agency partners

Requirements

• Experience: 4–5 years in media planning, integrated strategy, or social media management (Agency experience highly preferred).
• Dual Expertise Preferred: Strong, demonstrated understanding of both Influencer strategy (influencers, content strategy) and Paid social (ad products, targeting, buying tools, performance marketing).
• Platform Proficiency: In-depth knowledge of major social platforms, their ecosystems, ad units, and emerging media trends.
• Analytical Skills: Ability to translate raw data into actionable insights and strategic recommendations.
• Technical Literacy: Proficiency with media tools and systems such as: Planning/Ad Tech: Social Platform Ad Managers, Prisma, GCM/Campaign Manager 360, Sprinklr, Nielsen, IAS, MediaTools, etc.
• Research: MRI, Comscore, Commspoint, NMI, or similar tools.
• Communication: Excellent verbal and written communication skills; experienced in writing and presenting strategic, executive-level documents.
• Soft Skills: Proven ability to collaborate with internal and external teams (Creative, PR, Account, Analytics, Clients), manage complex projects, and adapt to fast-paced, high-pressure environments.
• Industry Focus: Automotive or retail media experience is highly desirable.
• Educational/Experience Details: Agency experience and cross-discipline balance preferred.

Preferred

• Cross-discipline experience is preferred with a balance of subject matter expertise in both Influencers and Paid Social media.
• Agency experience highly preferred.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.