Responsibilities

• Balance workload across a varied, enterprise-level book of business.
• Own the activation, optimization, pacing, and ongoing management of programmatic campaigns.
• Monitor campaign performance , identify opportunities for improvement, and translate data into actionable insights and recommendations.
• Support campaign architecture , audience strategy, and activation planning to ensure campaigns are structured for performance and scalability.
• Translate campaign performance, testing results, and market insights into recommendations that support broader programmatic strategy and client objectives.
• Partner with and coach Associates to ensure campaign launches, quality assurance, and optimization tasks are completed accurately and on time.
• Troubleshoot campaign delivery, tracking, measurement, and platform issues while partnering with internal teams to drive resolution.
• Support innovation and testing initiatives by identifying new opportunities, platform capabilities, and optimization approaches that drive improved results.
• Collaborate cross functionally with Integrated Media Strategy & Planning, Ad Operations, Data Science & Analytics, Project Management, and other media craft teams to ensure seamless execution and measurement.
• Leverage automation, AI-enabled tools, and process improvements to improve campaign management efficiency, optimization workflows, and overall team effectiveness.