Responsibilities

• Lead the day-to-day development of holistic communication plans, ensuring a seamless connection between paid, owned, earned, and shared (POES) media.
• Transform complex data sets and audience insights into clear, strategic narratives that guide our creative and activation teams.
• Manage the execution of omnichannel, full-funnel media strategies, balancing brand-building initiatives with performance-driven tactics.
• Serve as a primary point of contact for clients, presenting strategic recommendations and providing expert guidance on the media landscape.
• Partner with Creative, Content, and Data teams to ensure that media placements are contextually relevant and high-performing.
• Oversee the setup of campaign KPIs and measurement frameworks, ensuring we can clearly demonstrate media’s impact on client business results.
• Mentor and provide guidance to Associate-level team members, fostering their growth within the Integrated Strategy & Media craft.

Requirements

• 2-4 years of experience in omni-channel media strategy, planning, or activation within an agency environment.
• Deep knowledge of the digital media ecosystem, including social, search, programmatic, and emerging platforms.
• Proficiency with industry-standard research and planning tools (e.g., GWI, MRI-Simmons, ComScore, or Pathmatics).
• Proven ability to synthesize first-party and third-party data into actionable insights and "aha!" moments.
• Strong presentation skills with the ability to articulate a persuasive point of view to both internal stakeholders and clients.
• Experience navigating the "art and science" of media—you are as comfortable with a spreadsheet as you are in a creative concepting session.
• A "relentlessly curious" mindset with a track record of staying ahead of marketing trends and new technology.