Freelance Digital Marketing Specialist (Social Media + Advertising) at Foster Digital Media | Yardley, PA

Freelance Digital Marketing Specialist (Social Media + Advertising)

Yardley, PA (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own the execution and optimization of social and digital marketing programs for retail accounts, balancing content creation, paid media, and performance reporting to drive channel synergy.

Social & PaidOps: Manage social content and paid campaigns across Google and social platforms, with analytics-driven optimization.
Content & Design: Produce graphics and marketing materials using Adobe CC and align with content calendars for campaigns.
Performance & Collaboration: Track results, report on outcomes, and coordinate with teams on multi-client campaigns.

Job Description

Responsibilities

Create and schedule social media content across multiple platforms including Facebook, Instagram, LinkedIn, and others
Develop and manage paid advertising campaigns across Google platforms and social media channels
Monitor campaign performance and optimize advertising strategies
Assist with email marketing campaigns using Mailchimp
Create graphics and marketing materials using Adobe Creative Cloud tools
Collaborate on content calendars and campaign planning
Support digital marketing efforts for Allen’s Camera and additional client accounts
Track analytics and provide reporting on campaign performance
Stay current with social media trends and platform updates