Responsibilities

• Write and refine compelling copy for the brand across digital, social, e-commerce, retail, and campaign deliverables—ensuring clarity, consistency, and a distinct brand voice
• Translate product features into customer-relevant benefits and appetizing culinary narratives (recipes, techniques, occasions, and tips) that make the product feel easy and desirable
• Develop messaging frameworks, headlines, CTAs, and value propositions that scale across formats and help teams move faster (toolkits, launch messaging, content series)
• Support brand consistency by applying voice/tone guidelines and collaborating on evolutions to the brand voice as needed
• Concept and write digital- and social-first copy (short-form video scripts, hooks, captions, supers, paid social variations, and content series) with a test-and-learn mindset
• Write conversion-minded e-commerce copy: PDP headlines, product descriptions, feature/benefit callouts, comparison copy, FAQs, and module copy tailored to retailer requirements
• Support integrated campaigns and launches with strong foundational copy—campaign platforms, key messages, taglines, and launch toolkits that scale across channels
• Collaborate with design and content teams to ensure copy is cohesive with visuals, on-layout, and optimized for readability, accessibility, and platform specs
• Report to the Culinary Creative Director and collaborate with art direction/design, production, marketing, social, e-commerce, and product partners to understand briefs, audiences, and channel requirements
• Participate in brainstorms and concepting; contribute ideas, naming, and messaging that strengthen creative platforms and content systems

Requirements

• 4+ years of copywriting experience in-house or at an agency, with a strong focus on consumer brands (culinary/food, kitchen appliances, or CPG preferred)
• A portfolio that demonstrates range—campaign messaging, social-first copy, short-form video/scripts, and e-commerce/PDP writing that drives clarity and conversion
• Excellent writing, editing, and proofreading skills with strong command of voice/tone and the ability to adapt across audiences and channels
• Fluency in digital and social best practices: hooks, CTAs, paid social iteration, platform constraints, and performance-informed optimization
• Working knowledge of e-commerce content standards (PDP modules, feature/benefit hierarchies, compliance considerations, and retailer specs including Amazon a plus)
• Strong conceptual thinking: able to contribute ideas, naming, and messaging that sharpen creative direction and strengthen storytelling
• Highly organized and collaborative; able to manage multiple projects, track feedback, and deliver clean copy on deadline
• A genuine interest in cooking and food culture, with the ability to write credibly about recipes, techniques, and kitchen moments

Preferred

• Experience writing SEO-informed web copy (blogs, recipe content, landing pages) and/or email/CRM copy, with an understanding of how to balance brand voice and performance goals
• Familiarity with retailer and e-commerce ecosystems (including Amazon) and the nuances of compliance-aware product copy (claims, specs, and feature/benefit hierarchy)