Responsibilities

• Write, edit, and optimize website content including service pages, landing pages, provider profiles, and patient-facing resources with a focus on clarity, usability, and conversion
• Develop compelling copy for paid digital campaigns (Google Ads, display, and paid social), with a strong understanding of performance-driven messaging and audience targeting
• Create and refine content for brochures, sell sheets, flyers, direct mail, and event materials, ensuring clarity, professionalism, and alignment with brand standards
• Consistently apply and help evolve brand guidelines, ensuring all content reflects a cohesive tone, voice, and character across digital and print channels
• Structure and simplify complex medical information into intuitive, user-friendly messaging that supports both patient education and business goals
• Work closely with designers, marketing managers, and stakeholders to take projects from concept through final delivery, often within tight timelines

Requirements

• 3+ years of professional copywriting experience with a strong mix of website, paid media, and print collateral work (agency or in-house preferred)
• Proven ability to write for websites and performance marketing channels, including paid ads and landing pages
• A professional portfolio showcasing website content, paid ad campaigns, and print materials is required
• Reliable availability during standard EST business hours for timely project turnaround
• Strong command of grammar, messaging clarity, and audience-focused communication
• Exceptional writing, editing, and proofreading skills with the ability to simplify complex topics
• Excellent verbal and written communication skills with the ability to take feedback and iterate quickly

Preferred

• Experience writing for healthcare or medical industries
• Familiarity with SEO and content performance metrics
• Ability to collaborate within project management systems (e.g., Workfront)
• Basic understanding of UX writing or conversion-focused copy