Responsibilities

• Develop ad concepts from the audiences, angles, research, and product context we provide.
• Research ad formats and creative references, explaining what makes them relevant and how we could adapt the approach.
• Write hooks, headlines, supporting copy, video scripts, and calls to action.
• Build actionable briefs for static ads, carousels, and short-form video, with exact copy/script and clear visual direction.
• Iterate on working ads based on our input—testing new hooks, messaging, openings, formats, and executions while preserving what made the original effective.
• Turn feedback into thoughtful revisions and bring your own recommendations.
• Keep concepts and variations organized so our team can understand what each version is testing.

Requirements

• A strong copywriter with a natural, conversational voice and a good sense of humor.
• Comfortable thinking visually—you can explain how the copy and creative should work together.
• Familiar with paid social creative, particularly Meta, and how it differs from organic content.
• Able to develop distinct ideas rather than a series of slightly reworded headlines.
• Comfortable working from an assigned strategy while bringing original thinking to the execution.
• Organized, responsive, and able to incorporate feedback without losing the idea’s personality.
• Able to explain why a creative choice might work, and use performance feedback to decide what to preserve, change, or test next.
• Experience with DTC or consumer brands, creative testing, and briefing designers or editors is especially relevant. We’re open to different backgrounds; the quality of your work and thinking matters more than a specific title.