Freelance Copy Content Specialist at tms | Chicago, IL

tms

Freelance Copy Content Specialist

Chicago, IL (Hybrid)

Salary Not AvailableMid Level2+ years expTemporary

Posted 3 months ago

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Job Summary

Drive product copy that is clear, benefit-led, and on-brand across PDPs and A+ storytelling.

Own writing and optimization for titles, bullets, and below-the-fold copy.
Must-have: 2+ years of copywriting with a portfolio turning features into benefits.
Standout: PDP/A+ experience and DAM/PIM workflow familiarity.

Job Description

Responsibilities

Write and optimize copy for a wide range of Conair SKUs, ensuring all content—from titles and bullets to below-the-fold A+ storytelling—is clear and scannable.
Maintain a consistent voice across the Conair brand portfolio, adhering to specific tone guidance and messaging guardrails so every product feels differentiated yet cohesive.
Apply an "eagle-eye" to all work, maintaining high standards for grammar, punctuation, and brand-specific writing requirements.
Collaborate with the Digital Experience and Strategy team (DEX) to translate SEO/GEO keyword strategies into natural, benefit-led copy.
Use data and feedback (including tools like Vizit) to continually iterate on headlines and benefit ordering to improve performance and clarity.
Manage content copy matrixes, developing clear structures and flows that allow copy to move efficiently through the production pipeline.
Ensure copy readiness for publishing by checking accuracy against product specs and claim substantiation, ensuring content is ready for PIM/DAM (e.g., Salsify) workflows.
Partner cross-functionally with Design and Studio teams to ensure that visual and verbal elements land together perfectly.

Requirements

- 2+ years experience in copywriting (agency or in-house) with a strong portfolio showing an ability to simplify complex product features into sharp, benefit-led headlines.
- Deep familiarity with eCommerce and PDP structures (Amazon preferred), including an understanding of retailer constraints and best practices.
- Proficiency in Microsoft Products and experience managing content within Digital Asset Management (DAM) programs or cloud-based tools like Airtable.
- A "builder" mindset: Comfortable working within repeatable copy systems (templates, claim patterns) and proactively flagging accuracy or disclosure risks.

Preferred

Knowledge of PXM/PIM environments (e.g., Salsify) is a major plus, specifically writing in structured fields and managing versioning.

Benefits

Generous medical, dental, vision and other great benefits
Paid parental and medical leave programs
401(k) with a company match component and profit sharing
15 days of paid time off plus company holidays
Hybrid work model
Tuition reimbursement and student loan repayment assistance
Inclusive employee resource groups

tms

tms unites technology and marketing and sourcing to drive transformational change for the world’s leading brands. With 1200+ employees across 26 countries, we offer an impressive range of solutions — from inspiration and innovation to category management and delivery. Headquartered in Chicago with 10 offices worldwide, we are responsible for some of the world’s most successful and iconic long-term marketing platforms, including McDonald’s Happy Meal and MONOPOLY programs. Operating as a creative agency, a strategic consultancy and a technology provider, we engage with over 110 million customers every single day for clients including McDonald’s, adidas, T-Mobile, Starbucks, Vue and O2.

Founded in 1986

Chicago, Illinois, USA

2.8K employees (420 in marketing)

tmsw.com