Freelance Campaign Copywriter

Austin, TX

Salary Not AvailableIntern/New Grad4+ years expContract

Posted 5 weeks ago

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Job Summary

Own the messaging discipline for multi-channel campaigns, turning early concepts into runnable assets and testing headline, hook, and tonal systems across formats.

  • Campaign construction: develop headlines, messaging territories, and extensions across digital, print, social, video, outdoor, experiential, and presentations.
  • Creative execution: expand concepts into executable campaigns with multiple routes and variations while supporting senior creatives.
  • Portfolio/experience filter: 4–7 years in advertising agency work with demonstrated headline development and messaging systems.

Job Description

Responsibilities

  • Develop campaign headlines and advertising copy
  • Create hooks, messaging territories, and campaign extensions
  • Build tone-of-voice systems and messaging frameworks
  • Expand strategic and creative concepts into executable campaigns
  • Develop multiple routes, options, and variations
  • Write across digital, print, social, video, outdoor, experiential, and presentation formats
  • Support Creative Directors and Strategists throughout concept development

Requirements

  • 4–7 years of advertising agency experience
  • Portfolio demonstrating campaign development and advertising work
  • Experience developing headlines, campaign extensions, and messaging systems
  • Portfolio website or PDF
  • 3–5 examples of advertising campaign work
  • Examples demonstrating headline development and campaign expansion
  • Brief description of your role on each project

Preferred

  • Additional consideration for candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience
  • Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

Idea Peddler

Idea Peddler is a full-service agency that unites big agency expertise with boutique agency service. We create bespoke campaigns that deliver on clients’ unique goals and follow through with exceptional execution. In uncertain times, ideas win. Ideas that inspire. Ideas that shift behavior. And ideas that create growth. Idea Peddler holds true the promise of doing good work for nice people.

Founded in 2011
Austin, Texas, USA
19 employees (11 in marketing)