Freelance Brand Coordinator

Pittsburgh, PA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own seasonal planning and cross functional orchestration to keep brand campaigns aligned from briefs to content while managing timelines and partnerships.

  • Seasonal planning and cross functional coordination to feed creative and content with brand guidelines.
  • Timeline management for pre season deliverables and imagery requests across creative and copy teams.
  • Weekly cross functional cadences and competitive recaps to steer channel activation and partnerships.

Job Description

Responsibilities
  • Marketing Planning Support + Marketing Plan Development
  • Assist Brand team in building seasonal briefs by gathering hindsights, customer insights, etc.
  • Build out + maintain seasonal planning documents including:
  • Seasonal marketing plans, supplemental imagery plans, cross-functional shareback, and marketing sizzle decks
  • Organize product & marketing priorities of the season
  • Collaborate with cross-functional teams to collect necessary information regarding brand partnerships and collaborations; ensuring the Creative team can develop content that aligns with the external brand guidelines.
  • Support additional brief needs for special projects as needed within a season
  • Manage timelines + tactics in Monday.com for creative & copy teams
  • Manage the creation of pre-season timelines for planning deliverables, which include marketing plan development and needs for content capture and supplemental imagery requests
  • Assist with agendas for pre-season planning meetings
  • Owns weekly cross-functional meetings as assigned
  • Support activations as needed
  • Contributes to seasonal hindsights for all brand channels
  • Responsible for monthly competitive recaps for Stores & Digital channels
  • Support evolution of brand team processes by actively seeking new ways to maximize the utilization of tools, including Monday.com and Edited
American Eagle Outfitters logo

American Eagle Outfitters

3.1 Glassdoor

American Eagle Outfitters (AEO) is a portfolio of unique, loved and enduring brands: American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. We provide a welcoming and engaging customer and associate experience, and we embrace all. Merchandise assortments consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products for women and men. We are a true omni-channel retailer with a global reach. Our brands are connected under the core tenet of REAL, which is optimistic, empowering and celebrates individual self-expression. That power and authenticity drives us to create a positive impact across every facet of our business, brands, and products. We are a company led by purpose. Over ten years ago, we introduced AEO Better World – an initiative grounded in social responsibility and giving back to our communities. Across our brands, we support a number of important causes that are meaningful to our customers and associates. We operate with integrity and a strong set of values, which is ingrained across our business and in how we treat our associates, business partners and customers.At AEO, we believe that our associates are our most valuable asset and we want them to feel motivated and have the freedom to be themselves at work. We strive to be an employer of choice – a place where people are excited to come to work because they believe in what we do, enjoy working with each other and have fun doing it. If you think AEO sounds like a fun place to work and grow your career, you’re right!

Founded in 1977
Pittsburgh, Pennsylvania, USA
23K employees (2,276 in marketing)
78% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
48.9K
Traffic Source Mix
Search
50.5%
Direct
38.1%
Referral
7.9%
Social
2.4%
Paid
0.8%

Headcount Trend

Current headcount: ~22.8K

Marketing Team

Marketing Team Size
1,805 (8% of company)

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