Freelance B2B Copywriter

Montclair, NJ (Remote)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

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Job Summary

Drive B2B technical content as a remote writer who turns SME insights into SEO-ready pages for manufacturing and industrial clients.

  • Own end-to-end content from briefing to SEO-optimized homepages, product pages, and resources.
  • Must-have: Proven B2B copywriting in manufacturing/industrial sectors and SME interview skills.
  • Standout: Comfortable guiding tone, brand guidelines, and SEO considerations across diverse pages.

Job Description

Responsibilities

  • Review, edit, and refine AI-generated drafts for accuracy, tone, and strategic clarity
  • Write across a range of page types: homepages, product/service pages, about pages, landing pages, and resource content
  • Each website content piece must be written with SEO/AEO practices in mind. Our ultimate goal is to increase our clients' visibility through high-quality content that is easily understood by Google and AI platforms.
  • Collaborate with our team on content structure, client tone of voice, brand guidelines, and SEO considerations
  • Sporadically interview subject matter experts (engineers, product managers, sales leads) at our client companies to extract technical insights, differentiators, and voice

Requirements

  • Proven B2B copywriting experience, ideally in manufacturing, industrial, or technical sectors
  • Comfortable conducting SME interviews whenever necessary, you know how to ask the second question, not just the first
  • Open to and experienced with AI-assisted writing workflows. This is a requirement, not a nice-to-have.
  • Strong editing instincts: you can tell when AI copy is flat, generic, or wrong, and you know how to fix it
  • Able to work independently once briefed, without hand-holding
  • Familiarity with basic SEO and AEO concepts for content writing.

Nice To Have

  • Background in electrical, mechanical, construction, or related industrial fields
  • Experience writing for niche B2B audiences (engineers, specifiers, procurement teams)

Benefits

  • Remote, async-friendly. We’re in Montclair, NJ, but this role works anywhere
  • Follow turnaround expectations and deadlines set at project kickoff
  • Ongoing relationship for the right fit, we have multiple client projects per year that require this type of work
Lform Design logo

Lform Design

Lform Design is an award winning design and development firm specializing in building robust web applications and integrations. We help you realize your goals effectively & efficiently by building platforms to grow your business & generate profit. With a specialty working with B2B manufacturers and consultants, we help you build, manage, and leverage your online brand to take you business to the next level.

Founded in 2005
Montclair, New Jersey, USA
15 employees (6 in marketing)

Traffic Signals

Monthly Visitors
17.6K
Traffic Source Mix
Search
34.3%
Direct
47.7%
Referral
8.8%
Social
7.5%
Paid
1.2%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
3 (20% of company)