Responsibilities

• Strategic Oversight: Steer the programmatic strategy for high-profile clients, ensuring that automated media buying is integrated into their broader business and marketing goals.
• Data Innovation: Direct the implementation of 1st and 3rd party data strategies, helping clients navigate the cookie-less future through identity solutions and privacy-centric targeting.
• Senior Client Advisory: Act as a trusted advisor to senior client stakeholders, translating technical programmatic complexities into clear business value and growth opportunities.
• Technology Evaluation: Lead the evaluation and onboarding of new programmatic tech partners, including DSPs, SSPs, and Dynamic Creative Optimization (DCO) platforms.
• Total Media Synergy: Partner with Search, Social, and SEO leads to drive a "Total Media" approach, ensuring programmatic inventory complements other digital touchpoints.
• Account Growth: Identify and pitch proactive growth opportunities within your portfolio, contributing to the agency's organic revenue through strategic expansion.
• Team Leadership: Manage and mentor a team of Managers and Associates, overseeing their tactical output and providing a clear path for their professional development.

Requirements

• 5–7 years of programmatic experience , with a proven track record of strategic planning and account leadership within an agency setting.
• Expertise in the Ecosystem: Deep knowledge of the programmatic landscape, including SSP dynamics, Header Bidding, Clean Rooms, and Attribution modeling.
• Platform Mastery: Advanced proficiency in multiple DSPs (e.g., The Trade Desk, DV360, Amazon DSP, Walmart Connect) and Ad Servers (CM360).
• Leadership Presence: The ability to influence cross-functional teams and build implicit trust with senior client stakeholders.
• Analytical Vision: You can interpret complex data sets to identify high-level trends and provide strategic recommendations that move "hearts and minds."
• Proactive Problem Solving: A "get sh*t done" mentality when it comes to troubleshooting technical issues or navigating industry shifts.
• Better Together Spirit: A passion for collaboration and a commitment to nurturing talent within the Programmatic craft.

Preferred

Benefits