Responsibilities

• You'll own a portfolio of franchise accounts.
• Most weeks, that looks like a calendar full of performance review meetings with owners: walking them through how their campaigns are doing, answering their questions, catching things early, and telling them what you'd do next if it were your money.
• Serve as the main point of contact for your franchise owners.
• Run recurring performance reviews and keep them useful, not just a slide walkthrough.
• Turn data from Google Ads, Meta Ads, and Local Services Ads into plain-English recommendations, explaining KPIs like cost per lead, conversion rate, ROAS, and impression share without jargon.
• Build charts, dashboards, and summaries that make performance obvious at a glance.
• Handle the occasional tough conversation when results dip, staying honest and focused on the fix.
• Set clear expectations and build franchisee confidence in the program.
• Pass franchisee feedback to the paid media team and follow up until it's handled.

Requirements

• 4+ years in client-facing account management or client success
• 2+ years hands-on with Google Ads and Meta Ads. You won't run campaigns here, but you need to know them well enough to hold a credible strategy conversation.
• Strong presenter, comfortable leading recurring client meetings and fielding questions on the spot.
• Quick with Google Sheets, Excel, Looker Studio, or similar.
• Someone who turns to AI tools to work faster and smarter.
• A track record of juggling multiple client relationships and keeping them all healthy through the ups and downs of performance.

Preferred

• franchise or multi-location experience
• local lead generation background
• familiarity with GA4, Google Business Profile, and call tracking platforms
• home services industry knowledge