Specialist, Franchise Loyalty & CRM
C&S Wholesale Grocers
Sheboygan, WI (Hybrid)
In-houseFull-timeMid level3+ years exp.
2 weeks ago
Franchise Marketing Specialist
USA (Remote)
$58K/yr – $72K/yrMid Level2+ years expFull time
Posted 2 days ago
Job Summary
Own the local launch marketing engine from pre-opening through the first 90 days, coordinating with NSO and agency partners to ensure ready, compliant campaigns and measurable results across multiple territories.
Job Description
Responsibilities
- Launch marketing (pre-opening through first 90 days)
- Track the marketing side of each launch with the NSO team so Google Business Profile, local website page, review generation, and directory listings are live before opening day, whoever owns each task.
- Work with the owner and agency partners to confirm each territory's grand-opening plan is set: paid search and social, direct mail, home shows, and community events.
- Track marketing readiness for every upcoming opening so the NSO team and leadership always know what's done.
- Coach owners on local marketing: lead response speed, review velocity, neighborhood canvassing, builder and designer referral partners.
- Review and approve local marketing materials for brand compliance.
- Report lead volume, cost per lead, appointment rate, and close rate by territory, and recommend adjustments.
- Follow up on agency-owned launch deliverables and standing reviews until each is complete.
- Maintain the brand asset library, campaign templates, and the franchise marketing playbook.
- Configure campaign tracking and lead routing in GoHighLevel with the ops and tech team.
Requirements
- 2 to 4 years in local, field, or franchise marketing, ideally in home services or a multi-location brand.
- Hands-on experience with Google Business Profile, Google and Meta ads, and review platforms.
- Comfort reading lead-funnel data and turning it into clear recommendations.
- Strong project management; you can run several launches on different timelines.
- Confidence coaching business owners and influencing without authority.
Preferred
- Experience with GoHighLevel, HubSpot, or a similar CRM is a plus.
- Design skills (Canva or Adobe) are a plus.
Benefits
- 401(k)
- Bonus based on performance
- Competitive salary
- Employee discounts
- Opportunity for advancement
- Paid time off
- health, dental, vision, 401(k), PTO.
Salaries
Posted range
$58K/yr – $72K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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