Franchise Marketing Manager at Service Experts | Dallas, TX

Service Experts

Franchise Marketing Manager

Dallas, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive franchise development marketing to generate qualified leads and enable franchise growth.

Own multi-channel campaigns and content that move franchise prospects through the funnel.
Must-have: 5+ years in marketing with funnel development and lead gen.
Standout: Experience presenting to owner-operators and influencing decisions.

Job Description

Responsibilities

Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies.
Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience.
Create and optimize franchise development content (e.g., landing pages, email campaigns, videos, and sales enablement materials) that clearly communicate the value proposition of franchise ownership.
Monitor and report performance across the funnel (lead quantity and quality, conversion rates, CPL, and related KPIs) and improve results through testing and data-driven optimization.
Develop and manage employee-oriented campaigns to raise awareness and enthusiasm, educate on franchising, and support the promotion of the franchise program.
Design and implement marketing programs that help franchisees grow revenues.
Provide franchise owners with marketing toolkits, templates, and best practices for digital and offline campaigns (e.g., seasonal promotions, local sponsorships, etc.).
Train and support franchisees on marketing platforms and best practices, including social media strategies and reputation management.
Monitor, analyze, and report local marketing performance, and recommend improvements to the franchise leadership team and franchise owners.

Requirements

Bachelor’s degree in marketing, or a related field
5+ years of experience in marketing
Strong consideration for Franchise marketing vertical and/or communications
Strong foundation in traditional advertising and lead generation.
Track-record in performance marketing, including funnel development and conversion optimization.
Experience in presenting to owner-operators and/or key decision makers; influencing without authority.
Lead Generation & Funnel Management : Skilled in creating and managing marketing funnels, including landing page optimization, lead nurturing workflows, and conversion rate improvement.
Content Marketing & Copywriting : Strong ability to craft persuasive messaging for ads, emails, and web content that resonates with both franchise prospects and local Service Experts customers.
Data Analysis & Performance Measurement : Proficient in interpreting campaign metrics, identifying trends, and making data-driven decisions to improve ROI.
Brand Management : Ensuring consistency in tone, visuals, and messaging across all marketing channels and franchise communications.

Benefits

Competitive Pay with incentive opportunities.
Paid Time Off and Company Holiday Pay.
Medical, Dental, and Vision Insurance programs.
401(k) Retirement Savings Plan with company matching contributions.
Life Insurance and disability insurance options.
Supplemental benefit programs.
World-Class Training opportunities through our Experts University.
Career development opportunities.

Service Experts

Service Experts is North America's leading HVAC, Plumbing & Electrical company with 75+ locations nationwide. Visit us at http://www.ServiceExperts.com.

Founded in 1996

Richardson, Texas, USA

1.5K employees (22 in marketing)

www.ServiceExperts.com