Responsibilities

• Lead the General Marketing team by defining objectives, priorities and deadlines required to meet short term goals and objectives.
• Manage the day-to-day execution and optimization of a specific marketing channel.
• Develop and maintain the channel's editorial calendar and content plan.
• Set and monitor channel-specific KPIs (e.g., open rates, engagement, CPC).
• Approve all channel content and creatives before launch.
• Manage the channel's budget and monthly spend pacing.
• Conduct A/B tests on creative, copy, and audience targeting.
• Analyze channel performance data and report insights to senior managers.
• Supervise channel specialists or coordinators.
• Stay updated on channel algorithm changes and platform updates.
• Serve as the primary point of contact for channel-related vendor management.

Requirements

• Minimum Experience: 8+
• Years Minimum Education: Bachelor's Degree