Responsibilities

• Drive regional transaction growth by translating national strategy into clear, executable field guidance
• Partner cross‑functionally with Operations, Curriculum & Training, Brand, Digital, Marketing Communications, and Corporate Communications
• Own regional marketing execution stewardship, ensuring alignment to brand priorities and performance goals
• Support brand moments like Miracle Treat Day and Free Cone Day
• Lead New Store Opening marketing and media support, including awareness and grand opening activation
• Serve as a trusted marketing consultant to franchisees and operators
• Present clearly and confidently to franchisee and leadership audiences
• Build and evolve franchisee-facing Local Store Marketing (LSM) kits, content, and Field Resource Library tools
• Analyze performance using Power BI dashboards and insights to inform recommendations
• Leverage AI tools to improve efficiency, insights, and communication quality
• Ensure brand standards and trademark compliance

Requirements

• B.A. or B.S. Degree in Business Management, Marketing or related field, or equivalent combination of education and work experience.
• Minimum 5–8 years of progressive marketing experience
• Experience supporting franchise or multi‑unit environments strongly preferred
• Strong field, performance marketing, and digital acumen
• Advanced PowerPoint and presentation skills.
• Experienced and comfortable using Power BI and AI‑enabled tools
• Highly organized with strong project and stakeholder management skills
• Ability to influence without authority
• Willingness to travel approximately 25–30%

Preferred

• Experience supporting franchise or multi-unit environments strongly preferred
• Experience leveraging AI tools to inform marketing decisions
• Strong storytelling and client-facing communication

Benefits

• Our benefit package supports the well-being of our employees and their families. Our comprehensive benefit package includes, medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and so much more! To learn more about our great benefit offerings, Click Here .
• Work Environment: Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 3 collaboration days a week. Additional in office time may be required to support team/project needs.