Responsibilities

• Oversee brand strategy, digital marketing, publications, and social media to ensure consistent, high-quality messaging across all platforms and channels
• Guide content development for publications, campaigns, and digital channels
• Direct consumer-facing campaigns and public awareness initiatives that elevate public understanding of funeral service and position NFDA as the trusted resource for families
• Develop and execute member recruitment and retention marketing strategies that drive new member acquisition, reduce attrition, and demonstrate the value of NFDA membership
• Partner with the Education team to market NFDA's continuing education portfolio, including LMS-delivered programming
• Lead marketing strategy for the NFDA International Convention and Expo and other signature events, including attendee acquisition, exhibitor and sponsor engagement, and post-event amplification
• Collaborate with business development to create sponsorship, advertising, and supplier engagement packages to support non-dues revenue growth
• Build and maintain collaborative relationships with state funeral directors associations and allied industry organizations to coordinate marketing efforts and extend NFDA's reach

Requirements

• Bachelor's degree in marketing, communications, business, or related field required
• Ten or more years of progressive marketing experience, including leadership of teams and multi-channel initiatives
• Demonstrated expertise in digital marketing, brand strategy, and social media
• Strong analytical skills with experience using data to drive decision-making and optimize campaigns
• Experience in association or nonprofit marketing strongly preferred
• Ability to ramp quickly, work independently, and deliver results within a defined engagement window
• Exceptional communication, collaboration, and stakeholder management skills

Preferred

• Professional certifications (CMMP, CPM, PMP) are a plus
• Prior interim, fractional, or consulting marketing leadership experience strongly preferred
• MBA preferred