Responsibilities

• Shape Kaylus’s overall messaging, positioning, brand voice, and market-facing identity.
• Help define how Kaylus communicates its value to both consumers and CPG brands.
• Guide the messaging, structure, and content of the Kaylus website as we prepare for launch.
• Develop marketing themes and campaigns that translate the product into compelling consumer stories.
• Establish an organic content and social media strategy.
• Direct and support existing social media and creative resources.
• Write and edit important marketing and website content as needed.
• Maintain consistency across website, social, presentations, and other external communications.
• Build a repeatable marketing process that operates with limited founder oversight.

Requirements

• The ideal candidate has meaningful experience in consumer marketing, brand strategy, positioning, and content, preferably with an early-stage or emerging consumer technology company. Experience with consumer apps, rewards, loyalty, marketplaces, fintech, is helpful but not required.