Responsibilities

• Build and implement Revive’s GTM operating model and launch playbook, including launch tiering, RACI frameworks, templates, checklists, readiness criteria, and post-launch measurement.
• Lead 2–3 major product launches end-to-end, partnering closely with Product, Product Marketing, Sales, Customer Success, and Support.
• Conduct structured post-launch retrospectives and continuously refine the GTM playbook based on insights and performance data.
• Coach and upskill cross-functional teams to ensure GTM ownership transitions in-house by the end of the engagement.
• Integrate AI tools into GTM workflows (e.g., content creation, market research, retrospective analysis, enablement) and document these processes to establish AI-native practices.
• Deliver a comprehensive final playbook, templates, and documentation to support long-term, self-sufficient execution.

Requirements

• 8+ years of experience in GTM leadership, including experience in fractional or consulting roles.
• Proven success leading end-to-end B2B SaaS product launches, including execution and program management—not just messaging.
• Experience building GTM processes from the ground up in companies of similar stage and scale.
• Strong coaching and enablement skills, with the ability to transfer knowledge and build internal capability.
• Demonstrated ability to work cross-functionally across Product, Marketing, Sales, Customer Success, and Support teams.
• Hands-on experience leveraging AI tools in marketing/GTM workflows, with the ability to train others on implementation.