Resort Mixers

Fractional Director of Brand Growth

Charleston, SC (Remote)

$4K/mo – $6K/moManager7+ years expContract

Posted 5 weeks ago

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Job Summary

Own the cross-channel growth engine for RESORT with a heavy emphasis on retail velocity, e-commerce acceleration, and ambassador partnerships, aligning in-store activation with digital demand and events to lift velocity and LTV.

  • Retail & partnerships: expand grocery and specialty retail, build merchandising and promotions, and coordinate with brokers to drive shelf presence.
  • Digital & influencer activation: grow Shopify revenue via email, SMS, paid media, and conversion optimization while launching ambassador programs.
  • Measurement & governance: track retail sales, CAC, repeat purchase rate, and marketing ROI; present monthly guidance to the Founder.

Job Description

Responsibilities

  • Develop strategies to increase sales velocity at existing retail partners.
  • Create retail marketing programs that drive in-store purchases.
  • Support expansion into new grocery chains and specialty retailers.
  • Develop merchandising, sampling, and promotional initiatives.
  • Partner with brokers and distributors to support growth.
  • Lead the overall brand growth strategy.
  • Strengthen RESORT’s position as the go-to premium mixer for cocktails and mocktails.
  • Build campaigns centered around entertaining, hospitality, and inclusive gatherings.
  • Grow Shopify sales through email, SMS, paid media, and conversion optimization.
  • Increase repeat purchases and customer lifetime value.

Requirements

  • 7+ years in CPG, food & beverage, or consumer brand marketing
  • Experience growing brands in grocery retail
  • Strong understanding of Shopify and e-commerce marketing
  • Experience with Meta Ads, Google Ads, Klaviyo, and analytics platforms
  • Proven success increasing retail sales and consumer demand
  • Excellent communication and project management skills
  • Entrepreneurial mindset and comfortable working in a startup environment

Preferred

  • Experience partnering with hotels, resorts, wedding venues, caterers, restaurants
  • Familiarity with influencer marketing and content creators

Benefits

  • Flexible schedule
  • Remote position with occasional travel to Charleston, SC
  • Performance Bonus: Available based on achieving agreed-upon growth milestones

Marketing Team

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