Founding Marketing Director (Part-Time, Equity-Only)

USA (Remote)

Salary Not AvailableSenior Level3+ years expPart time

Posted 5 days ago

Job Description

Responsibilities

  • Work with the CEO to structure our marketing and decide what to do first, so the earliest efforts make the most impact
  • Sharpen our messaging and positioning, and rethink our ideal customer profile across local service businesses, recruiters, and marketing agencies
  • Own the website: copy, landing pages, and conversion improvements
  • Plan and run email campaigns, from cold outreach to nurture sequences for trial users and leads
  • Build our presence on LinkedIn, Reddit and Meta — posts, community participation, and content
  • Launch and manage small, efficient paid ad tests on Reddit, LinkedIn and Meta
  • Grow our agency partner and affiliate programs
  • Set up and connect the tools and workflows that make campaigns run smoothly
  • Manage two interns: give them clear tasks, review their work, and help them grow
  • Report weekly on what's working, using attribution data, and cut what isn't

Requirements

  • 3+ years of hands-on marketing at a SaaS company or a marketing agency
  • Has run multichannel campaigns end to end yourself: email, social and paid ads
  • Writes clear, persuasive copy, and can produce or direct simple creative (graphics, short video, landing pages)
  • Comfortable with marketing technology: connecting tools, building automations, and fixing workflows that break
  • Resourceful with a small budget — you know how to get real results without big spend, and the budget will grow as revenue does

Preferred

  • Agency marketing, partner marketing, or affiliate program experience
  • Social media community marketing done well (genuine participation, not spam)
  • LinkedIn and Meta ads management
  • Video marketing, since our product is video
  • Experience marketing to local service businesses, recruiters, or agencies
  • Familiarity with the tools we use today: Instantly and Airtable (we are willing to switch if more effective tools are suggested)
  • Experience using AI heavily in marketing and automation — we're open to your ideas on martech tools and vendors

Benefits

  • Equity vesting over 3 years
  • An early vesting tranche tied to two measurable milestones: a demand engine generating at least 30 trial signups a month from target audiences for two consecutive months, plus 3 signed agency partners; and a website converting at least 2% of visitors to trial signups over 60 days at 1,000+ monthly visitors, with attribution tracking in place. Final targets are set together after a 30-day baseline.
  • Real ownership of our marketing channels, a strong voice in strategy, and a team of two interns
  • A move to paid hours once revenue supports it