Responsibilities

• Develop the Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
• Tell our story: Refine our brand story and create compelling content that resonates with both creators and brands - guides, case studies, social media posts, visuals, videos, lifecycle marketing emails and more.
• Drive growth: Launch, track, and optimize programs/campaigns across multiple channels, including but not limited to social media, email marketing, event marketing, lead generation, and paid media to move prospects and customers down the funnel.
• Support product marketing: Understand our users deeply, craft messaging and material that highlights Passionfroot’s unique value.
• Foster community: Build and nurture a passionate community of creators and marketers through engaging content and events.
• Ability to build out the marketing function: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale with automations and AI.

Requirements

• Location: New York-based role
• 5+ years of broad expertise across marketing, with deep knowledge in at least two areas: Content marketing and Product marketing, preferably in B2B software targeting marketers
• You are an all-rounder in content creation with an eye for design and creative spark that can easily flip between Figma/graphic design, copywriting, video editing, and motion design
• Exceptional writing and storytelling skills, with the ability to create content that connects with audiences
• Data-driven: you make decisions based on insights and have a solid understanding of marketing analytics; proficient in marketing tools, platforms and paid media (e.g., Google Analytics, SEO tools, LinkedIn Ads)
• Passion: you’re eager to thrive in a fast-growing market where your work will directly shape the future of work; you’re passionate about educating audiences with top-tier content and crafting compelling visual assets
• Ownership & Ambition: you’re entrepreneurial, self-driven, and excited about shaping a marketing function from the ground up
• What you'll achieve: a consistent content engine live across blog, LinkedIn, Instagram and newsletter; Brand and positioning are sharp and consistent everywhere; First demand-gen programs are live and measurably contributing to pipeline; Product launches have real go-to-market plans behind them; The foundation - docs, playbooks, results - is in place to hire the next marketing person

Benefits

• Competitive salary
• Flexible hybrid setup (New York)
• Regular team offsites (our past ones include South of France, Barcelona, Mallorca etc.)
• Latest Apple hardware
• A rare chance to build the marketing function from zero at a company redefining a category