Responsibilities

• Develop and maintain our core messaging and positioning, translating what Cooper AI does into crisp, compelling stories for each buyer persona
• Own sales enablement: build the decks, one-pagers, battle cards, and case studies that help our GTM team win
• Partner closely with the product team to develop launch plans for new features and products, ensuring the market understands what we're building and why it matters
• Build the playbook for how we show up at industry events (conference presence, executive dinners, network gatherings) and continuously improve it based on pipeline outcomes
• Define Cooper AI's brand voice and editorial point of view, then build the content engine to execute it: blog posts, LinkedIn, case studies, email campaigns, video snippets
• Identify, onboard, and manage external agencies and freelancers across SEO, design, paid, and content