Responsibilities

• Own all marketing as the first dedicated marketing hire, covering brand, social, communications, and product launch.
• Build and grow the brand's social presence and community ahead of consumer launch.
• Lead influencer and creator partnerships to drive awareness and adoption at scale.
• Own go-to-market strategy and execution for the consumer wearable device.
• Design and scale the marketing organization as the company grows.

Requirements

• 2–3+ years of marketing experience with a proven track record in consumer hardware or wearables .
• End-to-end ownership of marketing across brand, social, communications, and product launch.
• Hands-on experience building influencer and creator partnerships and community at scale for consumer brands.
• Strong consumer taste and a scrappy, operator mindset — comfortable executing without a large team or budget.
• Demonstrated ability to lead and scale a marketing function from an early stage, including org design and people leadership.
• Deep expertise in social media and community management for consumer audiences.
• Background in consumer goods or consumer tech (not B2B or enterprise-focused roles).
• Must be based in the San Francisco Bay Area.