Engage60

Founding Head of Viral Growth & Creator Strategy

USA (Remote)

Salary Not AvailableSenior LevelPart time

Posted 2 days ago

Job Summary

Founding Head of Viral Growth & Creator Strategy will own Engage60's viral growth engine, creator network, and launch growth playbooks, driving rapid experimentation and a scalable, long-term growth strategy.

  • Own Engage60's viral growth engine and multi-channel content system
  • Build and manage creator network, partnerships, and influencer programs
  • Lead launch campaigns and rapid-growth experiments with measurable targets

Job Description

Responsibilities

  • Own Engage60's viral growth engine.
  • Viral Content & Channel Strategy: Own Engage60's short-form presence across TikTok, Instagram Reels, YouTube Shorts, and X; Establish content pillars, hooks, and repeatable viral formats; Build the systems that turn one great idea into hundreds of pieces of content; Identify trends early and move before they peak; Read analytics and feed performance back into the format.
  • Creator Engine: Build Engage60's creator network from scratch — recruitment, partnerships, deals; Run influencer campaigns and UGC programs end to end; Launch our ambassador and referral programs; Develop strategic partnerships that put Engage60 in front of new audiences.
  • Growth & Launch: Own launch campaigns and earned media; Run rapid growth experiments with clear readouts; Convert winning experiments into a repeatable user-acquisition system; Set and hit measurable growth targets; Build the long-term viral strategy beyond launch.
  • The Opportunity: Founding Head of Viral Growth & Creator Strategy to build and own Engage60's entire viral growth engine.
  • First 90 Days deliverables: Content pillars established; strongest hooks identified; repeatable viral formats developed; creator target list built; content calendar live; aggressive content testing underway; initial growth playbook drafted; etc.

Requirements

  • Demonstrated ability to create content that gets shared
  • A history of building or growing social audiences
  • Working command of short-form storytelling and viral formats
  • An eye for trends before they peak
  • Real relationships with creators and influencers
  • Native fluency in Gen Z behavior
  • Fast experimentation with clear analytics discipline
  • The ability to turn one win into a repeatable system
  • An operator's mindset — independent, fast, low-ego

Preferred

  • Grown an account to 100K+ or 1M+ followers
  • Generated millions of organic views
  • Helped launch a consumer app
  • Worked with major creators
  • Worked in news, politics, media, entertainment, or consumer technology
  • Built a creator network from scratch
  • Helped a startup achieve rapid organic growth

Benefits

  • Flexible schedule

Marketing Team

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