Responsibilities

• Design and run adoption programs that drive real product usage
• Launch hackathons, build challenges, demo contests, and ecosystem campaigns
• Build strategic relationships with AI-native builder platforms and developer ecosystems
• Get Hellyeah embedded into the workflows and communities of tools like Lovable, Bolt, Replit, Cursor, and similar platforms
• Create community loops that convert interest into downloads, activation, and advocacy
• Develop ambassador, champion, and power-user programs
• Build trust with developer communities through credibility, speed, and real usefulness
• Partner with product and growth teams to turn field insights into product improvements
• Define the operating playbook for developer growth from 0 to 1

Requirements

• Strong experience in developer products, ecosystem growth, DevRel, product-led growth, or community-led growth
• Track record of driving real adoption, not just awareness
• Experience with early-stage or fast-moving startup environments
• Deep intuition for how developer tools spread
• Ability to engage founders, developers, ecosystem operators, and technical partners credibly
• High-agency operator who can create momentum from scratch
• Comfortable in ambiguity and biased toward action
• Strong understanding of builder workflows, internet-native communities, and AI-native product ecosystems

Preferred

• Bonus if you can code, ship demos, work in CLI environments, or have experience with APIs / open source / SDK / developer tooling