Founding GTM Lead

New York City, NY (Remote)

$150K/yr – $185K/yrSenior LevelFull time

Posted 23 hrs ago

Job Summary

Own and drive early GTM across community, content, partnerships, and outreach while shaping product positioning and market feedback loops for creatives and studios.

  • Lead initial partner and customer engagement to validate positioning and pricing
  • Coordinate product research cycles and pilots with design partners
  • Build a scalable, founder-led GTM motion in a fast-moving startup

Job Description

Responsibilities

  • Own early GTM execution across community, content, partnerships, and targeted outreach.
  • Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
  • Recruit and organize participants for ongoing product research and testing cycles.
  • Drive early commercial conversations, demos, pilots, and structured market feedback channels.
  • Collaborate with product leadership on positioning, messaging, ICP definition, and pricing.
  • Deliver clear, structured market feedback to accelerate product decision-making.
  • Track the competitive landscape of generative AI creative tools, workflows, and user expectations.
  • Represent the company externally with credibility, strong EQ, and confident storytelling.

Requirements

  • 4 to 8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
  • Proven experience in at least one motion: B2B partnerships or sales (pilots, early deals) and/or B2C growth (community or creator funnels).
  • 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
  • 1 to 2+ years of hands-on exposure to generative AI products and workflows, with comfort using AI tools daily.
  • Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.
  • Strong product-led growth expertise, ideally from a motion similar to leading collaborative or creative SaaS tools.
  • Hands-on, individual-contributor orientation suited to a founding role, rather than a purely senior leadership profile.
  • Existing network and relationships within the creative industry.
  • Comfortable operating independently in ambiguous, early-stage settings and selling a product still being built.
  • US-based (New York preferred) or based in Zurich or Warsaw.
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Clera

Clera is the first AI talent agent: a personal headhunter that acts on behalf of top talent. We connect you to your dream job.

Founded in 2025
San Francisco, California, USA
8 employees (1 in marketing)

Salaries

Posted range

$150K/yr – $185K/yr

Taken straight from the job posting.

See all Clera salaries

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
12

Funding

Last Raise
Grant, 12 months ago

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$874
Traffic Source Mix
Search
21.7%
Direct
59%
Referral
4.9%
Social
12.7%
Paid
1.5%

Headcount Trend

Current headcount: ~8
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Founding GTM Lead

Clera · New York City, NY · Remote