Founding GTM Associate

Bentonville, AR (Hybrid)

$62K/yr – $67K/yrIntern/New GradFull time

Posted 10 days ago

Job Summary

Owns end-to-end GTM and content workflows, from market research and outbound engagement to pipeline hygiene, collateral creation, events, and customer feedback loops; drives messaging, positioning, and partner development across GovTech and public-safety markets.

  • Oversees research, outbound engagement, and content creation across multiple channels
  • Manages the HubSpot pipeline and event support to accelerate growth

Job Description

Responsibilities

  • Researching law-enforcement agencies, government leaders, prospective partners, and new markets.
  • Supporting thoughtful outbound engagement through email, LinkedIn, telephone, and other channels.
  • Preparing founders for customer meetings, demonstrations, conferences, and strategic opportunities.
  • Coordinating demos, follow-up, references, introductions, and next steps.
  • Maintaining a highly organized and accurate HubSpot pipeline.
  • Creating prospect briefs, one-pagers, presentations, proposals, and other sales collateral.
  • Supporting LinkedIn, email, digital marketing, content, and company communications.
  • Turning customer wins, product launches, policy developments, and company milestones into clear, engaging content.
  • Supporting media opportunities, company announcements, awards, and speaking applications.
  • Gathering customer feedback and helping translate market insight into stronger messaging, positioning, and workflows.

Requirements

  • Bachelor’s degree required; this role is particularly well suited to a recent graduate or early-career professional.
  • Strong written and verbal communication skills.
  • Exceptional attention to detail and a commitment to producing polished, accurate work.
  • Ability to manage multiple priorities while remaining organized and dependable.
  • Comfort communicating professionally with senior executives, public officials, law-enforcement leaders, and other public-sector stakeholders.
  • Ability to create clear, concise sales and marketing materials, including emails, one-pagers, presentations, and digital content.
  • Strong research skills and curiosity about customers, markets, policy, technology, and public safety.
  • High degree of ownership, adaptability, initiative, and willingness to learn.
  • Comfort working in a fast-paced early-stage startup environment.
  • Ability to receive direct feedback, improve quickly, and maintain high standards.

Preferred

  • Experience with HubSpot, LinkedIn Sales Navigator, Canva, Adobe, Microsoft 365, digital marketing platforms, analytics tools, or modern AI tools is helpful but not required.

Benefits

  • Generous stock option package
  • Commission and performance-based bonus plan
  • Comprehensive health benefits
  • National travel and exposure to the public-safety technology industry
  • Direct access to founders and company leadership
  • Significant professional-development and advancement opportunities as Appellate grows
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Appellate

At Appellate, we are transforming public safety operations through modern, intuitive technology. Our mission is to streamline the way law enforcement agencies manage towing and vehicle inventory, ensuring efficiency, accountability, and fairness for officers, agencies, and communities. We believe that the right technology can improve both operational effectiveness and public trust.

Founded in 2023
Columbia, Maryland, USA
4 employees

Salaries

Posted range

$62K/yr – $67K/yr

Taken straight from the job posting.

See all Appellate salaries

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Founding GTM Associate

Appellate · Bentonville, AR · Hybrid