Responsibilities

• Paid acquisition. Run and improve Meta and Google Ads. Own budgets, creative testing and performance, and test other advertising channels when there's a clear opportunity.
• The signup and customer journey. Improve landing pages, signup funnels, onboarding emails, automations and lifecycle campaigns. Help more visitors become paying customers and give existing customers reasons to keep using Spoks.
• Search, social and discovery. Lead SEO and answer engine optimization, helping merchants find Spoks through search and AI answers. Develop our presence on Reddit and our own social channels with useful content and participation.
• Referrals, partnerships and affiliates. Give happy customers reasons to recommend Spoks. Find partners, recruit affiliates and build programs that bring in customers repeatedly.
• Spoks.com. Keep our website current and effective, from product messaging and landing pages to articles, customer stories and partner pages.
• Content with a purpose. Work closely with our Content Producer on ads, videos, articles and social content. Develop ideas together, brief the work and make sure it reaches the right people.
• Measurement. Connect spending and activity to paying customers, acquisition cost and retention. Understand attribution and server-side tracking, and work with engineering to keep the numbers trustworthy.
• Meta and the journey from ad click to paying customer come first. You'll decide which additional opportunities deserve attention, test them and build on what works.

Requirements

• You’ve personally run Meta and Google Ads and can explain your spending decisions and results.
• You understand the whole journey from discovery to repeat use, and can spot where potential customers get lost.
• You write clearly, have good creative judgment and can turn an idea into a live campaign or page.
• You can keep existing campaigns performing while getting new initiatives off the ground.
• You know when to do something yourself and when to bring in a specialist. You give clear briefs and follow the work through.
• You launch useful first versions, learn from the response and improve them. You don’t need every detail settled before getting started.
• AI in your daily work: Use Claude Code, Codex and other AI tools to build landing pages, analyze campaign data and automate recurring work. We want someone who keeps finding practical ways to get more done and checks the output before relying on it.

Preferred

• You may have run your own marketing agency, held a senior hands-on agency role, or built and grown a business yourself. You might want to become a founder one day.

Benefits

• 15 paid vacation days, 10 company holidays and 5 paid sick days each year.
• Medical, dental and vision insurance.
• A 401(k) employer match of up to 4% of eligible pay.
• Annual offsites with the whole team. Next up: Norway, with fjords, good food and time together. Sauna and a dip in the ice-cold sea are optional.
• Your work computer and the equipment needed for the role.