Responsibilities

• Setting up paid ads from scratch on Meta, Google, TikTok. Small budgets, fast iteration, scale what converts
• Running the UGC program. Sourcing creators, managing relationships, owning creative direction, and making sure the content actually targets the right people
• Lifecycle emails: reactivation campaigns for dormant signups, onboarding sequences, trial conversion nudges
• Posting on X, Reddit, LinkedIn. Scrappy, high-frequency, authentic. Feature drops, output showcases, use cases
• Agency outbound on LinkedIn. Agencies are our biggest paying segment and they already find us organically
• SEO and AI discoverability: comparison pages, directory submissions, GEO optimization
• Tracking CAC by channel, monitoring real churn, and figuring out what to double down and what to kill
• The common thread isn’t a specific channel. It’s knowing which bets are worth making, and having the instinct to tell before you start.
• But growth is the entry point, not the ceiling. You’ll also own how Bloom talks about itself, manage relationships with our highest-value customers, explore partnerships, and shape pricing and positioning alongside me.
• At a 3-person company, the role is whatever the company needs. We want someone whose scope grows with Bloom.

Requirements

• You’ve done this before. You’ve owned growth at an early-stage startup, or you’ve founded something yourself. You have a track record of moving metrics that actually matter, not vanity numbers.
• You’re a hands-on operator. You’ve personally run paid ads, organic content, influencer partnerships, and outbound. Not managed a team doing it.
• You’ve taste. You can watch a UGC video and know the hook is wrong before it finishes. You can scroll a subreddit and sense whether it’s worth posting in before you have any data. Instinct comes first. Data is how you validate what you already sensed, not a prerequisite for making a move.
• You’ve a sense for what spreads. You have great taste. You understand why some products grow themselves and others don’t. Why some launches take off and others fall flat. This role asks for a rare combination: taste and timing, cultural awareness and product rigor, a feel for what’s next and the ability to execute on what’s now.
• You’re creative. The best growth ideas don’t come from playbooks. They come from deeply understanding the product and the user, and finding angles nobody else sees.
• You’re technical enough to build what you need. Landing pages, automation workflows, internal tools. You use AI tools natively and you ship it yourself. In 2026, ’not code’ is not the same as ’an engineer.
• You’re autonomous. You don’t wait for direction. You find the highest-leverage opportunity and go after it. No permission needed, no process required.
• You get restless when things aren’t moving. This is in a 3-person company. There’s no playbook. Some weeks nothing will work. You need to find that energizing, not demoralizing. You could credibly be a co-founder somewhere, but you’d rather join something with real traction than start from zero.
• You’re in SF or willing to relocate. This is in-person. If you need visa support, we can help make it happen.