Founding Growth Marketer

San Francisco, CA (On-site)

$120K/yr – $150K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive integrated marketing across channels to grow Automat’s platform adoption.

  • Own end-to-end multi-channel campaigns (email, web, social) to drive awareness and platform adoption.
  • Must have 3–6+ years in marketing, including a role at a high-growth startup.
  • Strong growth mindset with data-driven decision making and a track record of storytelling that boosts ROI.

Job Description

Responsibilities

  • Design and execute integrated marketing campaigns across email, web, and social channels to drive awareness and adoption of Automat’s platform
  • Lead content strategy -- from thought leadership and case studies to videos and community initiatives -- ensuring consistent storytelling and brand voice
  • Develop and optimize SEO/GEO and paid search strategies to increase reach and engagement
  • Analyze performance data and run growth experiments to identify new opportunities and improve Automat’s ROI
  • Collaborate with product, engineering, and sales teams to align messaging, launch new features, and support customer success stories
  • Build and manage the full marketing stack, automation workflows, and analytics dashboards for campaign tracking and insights
  • Stay ahead of algorithmic trends on LinkedIn, X, and other platforms to maximize organic traction

Requirements

  • 3–6+ years of experience in marketing, with 2+ years in a role at a high-growth startup
  • Experience scaling companies from Seed through A and beyond, ideally in industries like compliance, security, or other technical fields selling to Fortune 500
  • Proactive mindset and high initiative, with a bias toward action and experimentation
  • An intrinsic desire to leave things better than you found them
  • Data-driven but brand fluent -- you believe performance and storytelling are both essential.

Preferred

  • Experience with AI tools (e.g., Cursor, Windsurf, Jasper, or similar) to accelerate content creation and analysis
  • Fluency with analytics and automation tools (e.g., HubSpot, Google Analytics, Webflow, Notion, Figma, or similar)
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Initialized Capital

5.0 Glassdoor

We set the standard in seed stage venture capital, backing founders with grit, audacity, and a spark of rebellion. We test for obsession and intellectual honesty and make it clear we mirror that mentality. We're excited by what could be, resilient in the face of challenge, ambitious, empathetic, and collaborative. Our team is built for what you need now, guiding you and helping develop your skills in every facet of your business, but most crucially, what you need at seed: building your company and team, refining your story, reaching product market fit, and raising your next round.Initialized invests across all sectors and is an early backer of companies like Coinbase, Instacart, Rippling, Flexport, and Flock Safety. With $3B+ in assets under management, our portfolio includes 175+ companies worth close to $200B in company valuations, with 28+ valued at $1B or more.

Founded in 2012
San Francisco, California, USA
26 employees (3 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
25.7K
Traffic Source Mix
Search
32.9%
Direct
51.4%
Referral
8.8%
Social
5.4%
Paid
1.4%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
2 (8% of company)

Funding

Total Funding
$1.4B
Last Raise
$530M

Funding History

  • Dec 2021
    Fund VI • $530M
  • Dec 2021
    Opportunity Fund • $170M
  • Aug 2020
    Initialized V, L.P. • $230M

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