Founding Growth and Content Lead - Elinity

We're building the first truly intelligent social and relationship platform, powered by an emotionally intelligent AI that understands you in all your richness. And we need someone who recognizes the gravity of this moment.

Location: New York City (remote to start, but you must be NYC-based)

Salary: Competitive salary + founding team member-level equity

Start Date: ~May 23rd

Home: elinity.ai

Apply directly at careers@elinity.ai

The Mission

Help seed the most important mission of all: helping people find their most resonant people and build extraordinary relationships.

In a time of social breakdown, loneliness, shallow algorithms, tech anxiety, and dopamine-hijacking UX, we're crafting something radically different. A place for meaning-making, not mindless swiping. An AI that knows you deeply, not just your surface self, so it can serve you deeply. Tools not just to match but to nurture, sustain, and grow relationships with our relationship thriving suite.

We're creating a new emotional operating system for how humans connect and flourish together. From romantic connections to collaborators and lifelong friends, Elinity helps people find their tribe and flourish together. Our hope is to start a movement that reimagines how humans find each other and build deeply fulfilling relationships across love, leisure, and collaborations.

With a new rhythm of connection: slower, deeper, more intentional, more human.

Why This Role Is Mission-Critical

This is our first non-engineering hire. There are two core functions in any company. Building the thing you want to serve people with. And reaching the people so you can actually serve them. You'll own the second function.

The way we reach people has fundamentally changed. It's no longer about marketing campaigns or ad spend or traditional PR. It's about storytelling - the better our stories, in terms of cultural congruence, the better our growth outcomes. For us, content and growth aren't separate functions. They're the same thing. Because we plan to grow almost entirely organically. No Meta ads, no Google ads, no paid marketing playbook. Just pure, earned, creative, community-driven growth. Hence why we have combined the growth and content roles into one.

Your job is to help Elinity reach our first 500,000 users through the power of compelling stories, creative strategy, and passionate execution.

How Do We Get To Our First 500k users

Content & Storytelling

Build and own Elinity's early content and storytelling engine, both short-form and long-form. Create magnetic narratives, campaigns, and series that make people feel something real and act on it. Craft social stories, reels, experiments, and narratives that make waves.

User Acquisition & Early Growth Strategy

Architect and execute our user acquisition plan across NYC and major US cities beyond. Hustle, test, and creatively break through the noise to get our first 100K passionate users who genuinely love what we're building. Leverage post-grad student hubs, communities, offline events, partnerships, and influencer relationships. Get scrappy. Get creative. Get it done.

Influencer & Partnership Marketing

Identify and collaborate with creators in the relationships, psychology, and storytelling spaces. Form value-aligned partnerships with communities, brands, universities, events, and content networks. Find the people who share our vision and turn them into evangelists.

Creative Experiments & Growth Hacking

Be an idea machine. Launch weekly creative experiments, both offline and online. Test formats, copy, videos, voice drops, referral loops, guerrilla activations, creative PR. Go wild. The old playbook doesn't work, and we're not interested in following it anyway. Distribution has become the biggest bottleneck, and we don’t intend to grow through ads, period, so your job is to crack it through pure creativity.

Brand Evangelism & Community Cultivation

Be a living embodiment of Elinity's ethos: intentional connection, depth, care, and human aliveness. Build and nurture a founding community that spreads Elinity's vibe like wildfire. This is earned growth, not bought growth. Community-driven, not algorithm-driven.

Who You Are

• You're a world-class storyteller. You are not just good at it, but also someone who loves connecting with people through stories. You're comfortable picking up a camera and captivating audiences. You have strong taste and aesthetics. Everything else in this role is downstream of this.
• You're deeply creative. The market is saturated. There are infinite products, infinite stories. We need lateral thinking, divergent approaches. Creative content strategies and growth strategies. Smart user acquisition tactics that don't rely on paid marketing. Creativity is not optional here. It's the core requirement.
• You understand the gravity of this moment. You're deeply passionate about the problem space we're tackling. You feel it in your bones that if we don't get this right now, we might never get the chance to get it right again. You bring urgency, energy, and passion to the table every day. For you, this is more than work. This is a mission you own deeply.
• You're intrinsically motivated. Not purely by the financial aspect, though that matters. But by the deeply human impact we could create if we actualize this vision. You own the work, the mission, and you move with conviction.
• You're obsessed with human connection. Romantic, platonic, collaborative. You love the stories behind relationships and the idea of fostering deeply meaningful connections between people. You love people, and you can’t get enough of the beauty of the human soul.
• You're a deep-feeler and sharp thinker. You understand emotion, behavior, meaning-making, and energy. You believe in the potential of aligned AI to help people live more conscious, connected lives.
• You've done growth before. User acquisition, partnerships, content. But you want to do it with heart this time. You're full of drive, ideas, energy, and execution chops. You don't wait for permission.
• You'd rather build something that matters deeply than just chase metrics. You're ready to break rules, not follow them.

What You'll Get

• Founding team equity in one of the most ambitious social platforms of our time. You're joining at the ground floor of something that could reshape how billions of people connect.
• A front-row seat and lead role in launching a real, global movement for authentic connection.
• A creative playground with autonomy, speed, and soul. We move fast, we think deeply, we don't get bogged down in bureaucracy or politics.
• A mission that matters. We say this with slight bias, but helping people live more meaningful, connected, love-filled lives might be the most important work there is.
• The chance to build social infrastructure for the post-AGI world. Something that lasts beyond this generation. Something your grandchildren might use. Imagine the stories!
• Lots of fun, lots of stories, and lots of satisfaction watching the connections Lumi seeds and helps flourish.

The Context In Which We Are Building

The moment is serious, tectonic shifts are happening, and we might be trending towards dystopic outcomes, pardon the seeming hyperbole. This is urgent - it has never been more so.

Elinity moves beyond the traditional connection paradigm into something people will use as their relationship flourishing buddy for years to come. We have a suite of connection-oriented games, smart voice journaling, reflections, and AI coaching built in. We're not just matching people. We're helping them thrive together over time.

The relational world is breaking down. Loneliness and low levels of relationship satisfaction are epidemic. Algorithms are shallow. Tech is anxiety-inducing, even increasingly parasitic. UX is hijacking our dopamine systems, frying our meaning circuitry, pushing us towards a simulacra. We're building the antidote to all of this. A place where depth wins over breadth, where meaning wins over metrics, where conscious connection wins over mindless consumption.

Why Now? Why This?

If you've ever dreamed of building something that will change how the world loves, befriends, bonds, creates, and collaborates, this is your shot.

We're creating a new emotional operating system for how humans connect and flourish together. The old systems are broken. The new ones haven't been built yet. This is that liminal moment where everything is possible, where a small team with the right vision and execution can shape what comes next for millions of people.

This role is for a person with a special set of attributes - it’s for the person who reads this and feels it in their chest, who recognizes that this is exactly what they've been waiting for or preparing for, who sees the enormity of what we're attempting and thinks "yes, this, now."

We're interested in fundamentally reimagining how humans find each other in a world where the old social structures have collapsed, and the new ones haven't emerged yet, ripe with the potential to be shaped for long-term flourishing. We're interested in building tools that help people flourish together, not just match. We're interested in creating something that makes the world more meaningfully connected, more conscious, more alive.

Our growth will be entirely earned. Creative growth. Community-driven growth. Growth with integrity and soul. Growth that comes from telling stories so compelling, building experiences so valuable, creating a vision so clear that people can't help but want to be part of it.

If that's the kind of growth you want to do, if that's the kind of story you want to tell, if that's the kind of mission you want to own, then we need to talk.

🌀 Elinity. Find your people. Build your tribe. Flourish in your relationships.

For more information, visit us at elinity.ai