Responsibilities

• Own Maxima’s content engine across formats and channels: long-form blog posts, thought leadership articles, ebooks, whitepapers, SEO guides, landing pages, newsletters
• Build SEO strategy end to end, including site architecture, crawlability, schema, internal linking, keyword research, long-tail ranking, backlink acquisition, and LLM-friendly formatting
• Monitor and improve Maxima’s visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews
• Comfort writing about complex topics and workflows for a senior enterprise audience in a clear, authoritative, credible way
• Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes
• Own the Maxima newsletter, including strategy, writing, cadence, and growth
• Test new formats and channels including, video, and interactive tools with a bias toward fast experimentation
• Partner closely with demand generation and product marketing to ensure content supports pipeline across campaigns

Requirements

• 3–5 years of content marketing experience in B2B SaaS
• Strong ownership of SEO and a track record of driving organic growth
• Exceptional writer with strong editorial judgment and clarity of thought
• Comfortable setting strategy and executing independently
• Deep understanding of SEO fundamentals (technical, on-page, and off-page)
• Working knowledge of how AI answer engines surface and cite content
• AI-native in your workflow (Claude, ChatGPT, etc.)
• Able to build systems and use AI as a force multiplier without losing voice
• High velocity and strong judgment — you ship, learn, and iterate quickly
• Organized and self-directed in an early-stage environment

Preferred

• Background in accounting, finance, fintech, or close-adjacent software
• Experience writing about close workflows, reconciliation, or financial operations
• Familiarity with Claude Code or similar AI tooling
• Experience with Framer, Ahrefs, HubSpot, or similar tools
• Experience growing a B2B newsletter
• Experience running integrated content campaigns
• Experience with video content