Founding Consumer Growth Lead

Responsibilities

• Build Radical’s organic acquisition engine
• Develop content and distribution systems that reach cancer patients when they need help, earn their trust, and turn attention into active usage. You will identify the messages, formats, creators, and channels that consistently produce patient growth. Reach and views matter, but success will be measured by the patients who activate, receive value, and continue using Radical.
• Turn patients into a sustainable growth channel
• Build referral, word-of-mouth, and community programs that patients want to share with others facing cancer. You will work closely with patients and the care team to understand what creates trust, what makes Radical worth recommending, and how to support sharing without exploiting a sensitive moment in someone’s life.
• Improve conversion across the patient journey
• Own experimentation across landing pages, onboarding, messaging, creative, and lifecycle communication. You will identify where prospective patients lose confidence or momentum, develop clear hypotheses, ship tests quickly, and use behavioral and qualitative data to improve the experience.
• Find new sources of patient growth
• Test new formats, creators, partnerships, communities, and distribution channels. Turn promising experiments into repeatable systems and stop investing in channels that do not produce meaningful patient outcomes.
• Build an AI-native growth operation
• Use AI to accelerate research, content development, creative iteration, audience analysis, and experiment operations. Build lightweight automations that allow you to move quickly without sacrificing judgment or quality. Cancer communication requires a particularly high bar.

Requirements

• You have spent five or more years building consumer growth, content, community, referrals, partnerships, or acquisition at an early-stage or breakout company.
• Built content engines that scaled from zero to tens of millions of views.
• You are an executor. You can develop a strategy, create the first campaign, analyze its performance, and improve it yourself. You create clarity when there is no established playbook.
• You have strong creative judgment and can make complicated or intimidating subjects clear without making them simplistic.
• You are comfortable owning a number and explaining why performance is ahead of or behind plan.
• You use AI and automation to increase your output without lowering the quality of the work.
• Healthcare experience is helpful but not required, but you should want to work very closely with cancer patients.

Benefits

• Competitive Base salary of $130,000–$180,000, based on experience.
• Meaningful early-stage equity.
• Medical, dental, and vision coverage.
• Visa and relocation support, including O-1 and H-1B support where applicable.
• An Equinox membership and free meals in office.
• Quarterly company offsites, past trips include Costa Rica and vegas
• Direct access to patients, product development, and company decision-making.
• The opportunity to build Radical’s consumer growth function from the beginning.