Founding B2C Growth Lead (backed by Y Combinator, $5M+ ARR, $20M+ raised)

San Francisco, CA (On-site)

$89K/yr – $172K/yrSenior Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel growth with a focus on acquiring, activating, and retaining users in a regulated health context, while coordinating analytics, experiments, and cross-functional execution.

  • Growth ownership across channels including paid social, SEM, directories, lifecycle comms, referrals, partnerships, SEO, and content.
  • Analytics and experimentation driven by funnel analysis, A/B testing, and PostHog/SQL to drive prioritization and decision making.

Job Description

Responsibilities

  • Designing and executing Legion Health’s growth roadmap, prioritizing experiments with the highest potential impact across acquisition, activation, and retention.
  • Owning multi-channel growth execution, including performance marketing (Google, Meta), paid + organic social, healthcare directories (Zocdoc, Psychology Today), lifecycle messaging (email, SMS), referrals, partnerships, SEO, and content.
  • Running rigorous analytics and experimentation, using PostHog and SQL-friendly tools to analyze funnels, define success metrics, and run A/B tests across channels and product surfaces.
  • Improving conversion and patient experience, optimizing landing pages, onboarding flows, scheduling, and lifecycle touchpoints.
  • Turning insights into action, synthesizing data, user interviews, and qualitative feedback into clear, prioritized growth decisions.
  • Partnering cross-functionally with product, engineering, design, and clinical operations to remove friction while maintaining regulatory compliance and care quality.
  • Building scalable playbooks for growth channels that can be repeated, expanded, and eventually handed off as the company scales.

Requirements

  • 2–5+ years of experience in growth, consulting, product strategy, marketing, or a similar operator role.
  • Hands-on experience owning or contributing meaningfully to multiple acquisition channels (paid social, SEM, directories, lifecycle comms, referrals, partnerships, SEO, etc.).
  • Strong analytical ability, including funnel analysis, experimentation design, and data storytelling, ideally using tools like PostHog and basic SQL.
  • A track record of moving quickly in ambiguous environments, prioritizing effectively, and learning through execution.
  • Clear written and verbal communication skills and a high bar for quality.
  • A strong ownership mindset with the ability to operate autonomously in a fast-moving startup.

Preferred

  • Bonus points for experience in digital health, consumer growth, consulting (MBB), or regulated environments (HIPAA, healthcare advertising).

Benefits

  • Health Insurance: Medical, dental, and vision benefits
  • Additional Perks: In-person retreats, meal stipends, etc.
  • Time Off: Flexible, unlimited vacation policy
  • Work Hours: Flexible
  • Work Setup: In-Person in San Francisco
  • Impact: Work on something that truly matters to millions of patients and families.
  • Autonomy and Learning: Ownership over your metrics with the freedom to set priorities, shape processes, and drive outcomes end-to-end.
Legion Health logo

Legion Health

Legion Health is a pioneering high-quality telepsychiatry startup dedicated to transforming patient care through advanced technology. We leverage cutting-edge language models and robust data analytics to enhance our patient-provider interactions, improve access to mental health services covered by insurance, and streamline our clinical operations. Our mission is to integrate innovative AI solutions into every facet of world-class psychiatric care, ensuring providers and patients benefit from the most effective and efficient treatment strategies.

Founded in 2021
San Francisco, California, USA
22 employees (2 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Monthly Google Ads Budget
$16.8K
Traffic Source Mix
Search
14.1%
Direct
71.4%
Referral
4.2%
Social
9.5%
Paid
0.9%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
2 (9% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$5.7M
Last Raise
Seed, 1 years ago