Forward Deployed Marketer

New York City, NY (Unknown)

$175K/yr – $220K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own the pilot scope and select high-impact use cases that move brand metrics, guiding data-informed decisions from pre-sale through live activation and into repeatable playbooks.

  • Own the pilot scope and select high-impact use cases.
  • Guide data problems versus definitions and drive first-party data playbooks with FDEs.
  • Build and demonstrate the first live use case with the marketing team and scale to a second one without you.

Job Description

Responsibilities

  • Scope every pilot. Sit in pre-sale with the AE and pick the use case that will move a brand-side number inside the trial window.
  • Make the call when a number isn’t moving. Every brand’s first-party data is shaped by its own history. You tell a data problem from a definition problem, send the first to our FDEs and fix the second yourself.
  • Build the first use case with their marketing team. That means a live audience, activated and measured. You’re done when they run the second one without you.
  • Show them the whole map. Prove one thing first, then make sure the customer knows everything else Minerva can do for them.
  • Design what doesn’t exist yet. When a customer wants something we have no play for, you design it and the account team sells it.
  • Generalize the motion. For each vertical, work out which use case goes first, which audience definitions survive a real campaign, and what the VP needs to see in week two.
  • Feed product the specific thing. What you reached for in the middle of real work shapes what we build next.

Requirements

  • You’ve owned a brand’s marketing outcome. A campaign or a whole function, with the target and the result in your name. Agency-side counts if the client’s number was yours. Supporting the person who owned it doesn’t.
  • You understand the full cycle, from strategy through audience, activation and measurement, and you can speak to every stage without handing off.
  • You know enough about data to diagnose. You don’t need to fix a broken pipeline, but you can tell when one is the problem.
  • Agent-native. You already do a team’s work with AI and can show us the workflows. We test for this live in the loop.
  • Located in or willing to relocate to New York City.

Preferred

  • SQL, even basic. This is the highest-slope accelerant for this seat.

Benefits

  • Medical, dental and vision.
Minerva logo

Minerva

Minerva is the Tech Forum of Indira Gandhi Delhi Technical University forWomen.This forum is the platform for the seniors and alumni of IGDTUW to share their experiences in various technical fields like Web Development, Competitive Coding, AR/VR, Automation, Robotics etc., in the form of articles and interviews. They will also be sharing their experiences in achieving remarkable scholarships and their journey of getting selected in top companies.

Founded in 2020
Delhi, Delhi, IND
314 employees (31 in marketing)

Salaries

Posted range

$175K/yr – $220K/yr

Taken straight from the job posting.

See all Minerva salaries

Marketing Team

Marketing Team Size
26 (8% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~314
Minerva logo

Forward Deployed Marketer

Minerva · New York City, NY · Unknown