FLEX Director, Lifecycle Loyalty & Promotions Marketing at Marriott | Bethesda, MD | $61/hr – $83/hr

FLEX Director, Lifecycle Loyalty & Promotions Marketing

Bethesda, MD (Hybrid)

$61/hr – $83/hrDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Drive loyalty and lifecycle marketing by owning data-driven journeys and cross-functional martech initiatives across acquisition to retention.

Own end‑to‑end journeys across acquisition, onboarding, engagement, reactivation, and retention.
Must-have: Eight+ years in marketing with cross‑functional leadership.
Standout: Loyalty program experience and end‑to‑end campaign development.

Job Description

Responsibilities

Develops and executes personalized, data-driven journeys across acquisition, onboarding, engagement, reactivation, and retention.
Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations.
Applies knowledge of industry trends and emerging technologies to orchestrate cross‑functional martech capabilities, increasing speed to market and optimizing campaign timing for stronger results.
Crafts compelling communications and marketing assets that resonate with members and next-generation consumers and drive sustained pointable activity
Oversees external agency relationships, including creative and consulting partners, from briefing through to execution.
Manages marketing budgets effectively and ensures alignment with strategic priorities.
Leverages data and analytics to evaluate campaign effectiveness and inform ongoing marketing decisions.
Partners with marketing analytics teams to assess promotion effectiveness and audience performance to inform optimization.
Synthesizes insights into actionable strategies and clear next steps.
Ensures reporting is timely, accurate, and tailored to stakeholder needs.

Requirements

Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
Eight or more years’ relevant professional experience in marketing or a related function.
Strong collaboration skills and cross-functional team leadership experience.

Preferred

Prior experience in marketing loyalty programs, lifecycle marketing and/or promotions.
Expertise in managing end to end marketing campaign development.

Benefits

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
Washington Applicants Only : Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park